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The Roads and Transport Authority in Dubai won the Golden Award for the Best Digital Transformation category at the International Customer Experience Awards (ICXA 2022), which honors best practices in the field of customer experience, for the “S’hail” application launched by the authority in 2017 for public transport users. In the Emirate of Dubai, the application enables them to plan trips by providing all transportation data, real-time information about flight times, 11 available transportation options and cost options, in addition to displaying the available balance (in Nol accounts), and traffic developments, while specifying the best paths for the customer to reach his destination.
Mira Al-Sheikh, Director of the Smart Services Department, explained that the Suhail application deservedly won the gold award thanks to the multiplicity of its features and services that it provides to everyone within a distinct customer experience designed according to the desire and preferences of customers, as it provides support 24 hours a day, seven days a week through chat programs, and it also includes a scale To the extent of customer satisfaction, in addition to the other services it provides to people of determination.
Mira said that the application was developed using the latest corporate flexibility practices to suit the needs and expectations of customers. The application also supports the first and last mile policy, and provides instant information about all means of transportation near the customer and the fare for various means of transportation.
And Mira Al-Sheikh stated that the Suhail application contributes to facilitating bus trips by using the response code (scanning the code) while at the station to know the bus destinations, and users can plan the trip in advance and move around the emirate of Dubai and easily search for locations near them, in addition to taking advantage of the feature Highlights of places of interest and news feeds for updates on mobility in the emirate.
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