America is suing Google for its “monopolistic” advertising practices

America is suing Google for its “monopolistic” advertising practices
America is suing Google for its “monopolistic” advertising practices
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The US Department of Justice has filed a lawsuit against Google, a technology and internet services company owned by Alphabet, for Google’s control of the digital advertising market in the United States.

The Ministry of Justice said, in a statement published yesterday, that it had filed a civil monopoly suit against Google. “Because of its monopoly on many digital advertising technology products.”

The lawsuit was filed in the District Court for the Eastern District of Virginia.

“Today’s complaint alleges that Google used illegal, selective, and anti-competitive behavior to eliminate any threat to its control of the digital advertising market,” US Attorney General Merrick Garland said.

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The Department of Justice stated that the anti-competitive behavior includes acquiring competitors and forcing website publishers to use its unique ad exchange tools.

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This lawsuit is the second monopoly case filed by the US Department of Justice against Alphabet. In October 2020, the ministry accused Google of monopolizing public search services on the Internet, search ads, and text advertising markets on public search sites. The case is expected to begin next fall.

It is noteworthy that Google manages the ad buying service for advertisers and the ad selling service for publishers, in addition to a trade exchange service that allows both sides to complete their transactions through quick bids.

For its part, «Google» says that the advertising market on the Internet is crowded with operating companies and is witnessing strong competition.

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