du and “Etisalat by e&” sign a strategic partnership with “Aldar Properties” to provide advanced communication services and solutions to customers


The new cooperation agreement allows du and “Etisalat by e&” to provide their customers with advanced communication services and technologies, as well as contribute to advancing the digital transformation agenda in the United Arab Emirates.

Dubai, United Arab Emirates, January 23, 2023: Du, a subsidiary of Emirates Integrated Telecommunications Company, and Etisalat from “e&”, announced the signing of a cooperation agreement with Aldar Properties, the leading real estate development and management company in the United Arab Emirates. Under this agreement, the two companies will work to provide basic infrastructure solutions and technologies for communication services in major real estate development projects that are being developed and managed by Aldar Properties, within the framework of the joint “Taawon” initiative between du and Etisalat from e& for infrastructure development.

The “Taawun” initiative aims to support the UAE government’s vision to develop a smart infrastructure for communication services in all regions of the UAE, as well as giving customers the freedom to choose their preferred communication service operator. The initiative works to ensure the provision of a strong communications infrastructure by extending an advanced fiber-optic network and deploying the best smart communications solutions that are compatible with next generations of voice and data services.

Commenting on the signing of the agreement, Fahad Al-Hassawi, CEO of du, said: “We are pleased to conclude this partnership with Aldar Properties Company to provide the latest communication services and technologies to individuals and companies within the real estate development projects of Aldar Properties. This agreement reflects our continuous commitment to support the vision of the UAE government aimed at advancing The digital transformation agenda across the country by enhancing the readiness of the infrastructure for communication services.Through this partnership, we will continue our efforts aimed at providing individuals and business communities with added value in their lives through distinguished communication services and high speeds provided by our networks, which contributes to enhancing the economic, social and digital transformation of the country. The United Arab Emirates”.

Masoud Mohamed Sharif Mahmoud, CEO of “Etisalat by e&”, said: “We are pleased to partner in this initiative with Aldar Properties to develop digital infrastructure and provide the best technical solutions and services in new real estate development projects. The developed communications infrastructure in the UAE reflects the effective role In the same context, we affirm our keenness to continue working with our partners in the sector in order to improve the services we provide to our customers, in line with our commitment to continue developing the telecommunications infrastructure and work in accordance with the aspirations of the wise leadership of the state.”

Under this agreement, du and “Etisalat by e&” will install, maintain and supervise the latest services and solutions for fixed-telephone networks through Aldar Properties projects in the most famous destinations in the Emirate of Abu Dhabi, including Yas Island, Saadiyat Island, Al Raha Beach and Al Reem Island, in addition to projects Government housing and infrastructure. Thanks to the

The advanced infrastructure of the “Taawon” initiative. What raises the standards of life in these residential communities, which will be transformed into smart and sustainable neighborhoods, providing modern lifestyles by adopting digital future solutions to manage societies.

Adel Abdullah Al-Buraiki, CEO of Aldar Projects, said: “At Aldar, we are committed to building integrated and prosperous communities that enrich people’s lives and contribute to Abu Dhabi’s growing attractiveness as one of the most livable cities in the world. Our goal through this partnership with ‘du’ and’ Etisalat from e&’ is to enhance the communications infrastructure through our projects and continue our efforts to remain at the forefront of our sector in terms of digital transformation, sustainable development and operational excellence. We look forward to the positive impact that these advanced and modern communication solutions will have on our communities that enrich the modern lifestyles of their residents.”

Residents and tenants in the integrated communities developed by Aldar Properties will enjoy the freedom to choose the operator of their preferred communication services. The new partnership also supports the long-term vision of the UAE government aimed at developing a smart infrastructure for the telecommunications sector to ensure a better quality of life for all.

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About du:

du works under the umbrella of Emirates Integrated Telecommunications Company to bring about positive transformations across all economic, social and cultural fields as well as promoting digital transformation in the United Arab Emirates. Based on its strategy to develop and introduce the latest digital innovations that focus on improving the various aspects of customer experience and life, the company was able to expand the base of subscribers to its services to reach about 9 million customers in a short period of time. The company works to enable all segments of its customers to communicate seamlessly and to enhance the growth of the operations of its institutional customers. Du has established itself in the market as a reliable partner in the field of communication services and ICT solutions by adhering to its vision, which it launched since its inception, which aims to redefine the features of the communication sector and reach a connected and sustainable future. In addition to providing basic communication services, du offers an integrated portfolio of the latest infrastructure solutions and technologies for the smart city project, as well as advanced and customized solutions and technologies in the field of information and communications technology, data storage and protection for government agencies and institutions across all sectors of all sizes, as well as high-quality services in the field of entertainment. home. http://du.ae


About Etisalat from e&-, UAE


E& Etisalat is the pillar of the telecom sector of the e& Group (formerly known as Etisalat Group) in the United Arab Emirates. In light of the company’s new strategy, Etisalat Emirates aims to enhance shareholder value and provide outstanding customer experiences to achieve optimal business performance.

In an effort to benefit from the era of the “renaissance of communication”, Etisalat from e& seeks to develop basic and digital services by upgrading the solutions it provides to consumers through digital services that meet new lifestyles and changing requirements that go beyond traditional communication services, including gaming, health and insurance sectors. Etisalat by e& will continue to serve as a trusted partner and advisor to enterprises by enabling connectivity and other digital and future-proof solutions.

By consolidating its leadership position as a leading digital communications company in the field of customers in a digital world dominated by connected technologies, Etisalat by e will work to develop sustainable solutions in future technologies such as private networks, autonomous vehicles and artificial intelligence.

To learn more about our telecom business, please visit: https://eand.com/en/telecom.jsp

About Aldar Company

Aldar is a leading property development and management company in the UAE, with a diversified and sustainable operating model supported by two core businesses, Aldar Development and Aldar Investments.

Aldar Development Company continues its leading role in developing integrated communities that enrich the lives of residents across the most desirable destinations in the Emirate of Abu Dhabi, including Yas Island, Saadiyat Island, Al Raha Beach and Al Reem Island. It also owns a land portfolio of 69 million square metres, comprising three business units: Aldar Projects, the project execution arm responsible for managing the fee-based project management business unit; Al Dar Al Riyada, which seizes new business opportunities and develops areas of innovation; and “Aldar Misr”, a platform that focuses on the promising and profitable Egyptian real estate market, as a major market for the development of integrated mixed-use communities.

Aldar Investments is the asset management unit of the Aldar Group, which includes a portfolio of 30 billion dirhams of real estate assets generating recurring revenues in the retail, residential, commercial, hotel and logistics assets. Aldar Logistics Assets owns a 70% stake in the Abu Dhabi Business Forum complex, which owns a complex of warehouses, offices and industrial facilities in a strategic location in the Industrial City of Abu Dhabi (ICAD), with a net leasable area of ​​about 166,000 square meters. Aldar Investments also manages the three main platforms: Aldar Education, Aldar Properties and Aldar Hospitality and Entertainment.

The “Al Dar Education” platform includes a portfolio of educational assets that includes approximately 33,000 students in 28 schools operated and managed by “Al Dar Education”, in addition to a growing network of 3,000 teachers belonging to more than 100 nationalities, and it adopts a wide range of educational curricula and additional services. Like a teacher training academy.

While “Aldar Properties” integrates commercial and residential real estate operations within the portfolio of “Provis”, which specializes in real estate management, and also includes community management through an integrated real estate management platform. The Aldar Hospitality and Leisure Company is responsible for overseeing the hotel and leisure assets portfolio of Aldar, which is mainly located on Yas Island and Saadiyat Island, in addition to Ras Al Khaimah. Aldar’s hotel portfolio includes 13 hotels, with a total of 4,250 hotel rooms, in addition to managing operations across golf courses, beach clubs and marinas.

Aldar shares are listed on the Abu Dhabi Securities Exchange (trading code ALDAR: UH). The company’s business achieves stable recurring profits and revenues, and it has a wide and diversified shareholder base. Aldar adopts the best standards of corporate governance, and is committed to managing sustainable operations in the long term, in order to continuously achieve added value for its shareholders.

Aldar adopts an ambitious vision as it seeks to be the most reliable developer and real estate manager in the region, and plays a pivotal role in developing high-quality and comfortable destinations that meet the needs of community members and have the necessary ingredients and capabilities for work, living and entertainment.



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