During the “Forbes” forum.. Saudi Arabia participates in building the first carbon-free tower

During the “Forbes” forum.. Saudi Arabia participates in building the first carbon-free tower
During the “Forbes” forum.. Saudi Arabia participates in building the first carbon-free tower
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Country: follow-up

The conclusion of the 53rd World Economic Forum, which was held in Davos, Switzerland, witnessed the announcement of the construction of the first innovative, environmentally friendly, carbon-free commercial tower in the heart of the new administrative capital of the Arab Republic of Egypt.

The implementation of the ambitious project, which comes in cooperation between “Magnum Properties” and “Forbes”, will be supervised by the famous architect Adrian Smith, the designer of the world’s tallest Burj Khalifa, Jeddah Tower, Trump Tower in New York City, and other giant and high-rise projects around the world. , in cooperation with his partner, architect Gordon Gill, as representatives of their international partnership “Adrian Smith & Gordon Gill Architecture”, and under the auspices of

And about the advantages of the “Forbes International Tower”, in addition to following standards that establish a new era of pioneering architectural designs through the commitment of the two brands to push the boundaries of modern construction concepts that are fully consistent with the carbon neutrality strategy, and the commercial tower is also unique in a distinguished location within the northern central business district of the Administrative Capital New Cairo.

The innovative tower design aims to harness the power of the surrounding natural resources to improve energy efficiency standards, as its roof will be equipped with solar panels, fully automated heating, cooling and air conditioning systems, and modern smart building technologies, based on designs that are in harmony with vital sites to ensure maximum benefit from air circulation. And allow the greatest amount of light and natural harmony in the interior, which enhances the well-being, health and well-being of employees.

Commenting on the agreement, Mike Federle, CEO of Forbes, said: “We are pleased to conclude this partnership that will allow us to work alongside renowned architect Adrian Smith on the construction of our first sustainable tower. Where we were keen to leave our positive mark around the world, whether through our trusted and well-known magazine, or the events that we organize to promote women’s rights, or by harnessing the potential of investing in startups and entrepreneurs, leading to the construction of a modern and environmentally responsible tower that enables companies operating in it to achieve progress and prosperity. In the heart of one of the most famous capitals of the world.

For his part, Abdulaziz Al-Turki, Chairman of the Board of Directors of “Rawabi Holding Group” and Chairman of the Board of Directors of “Magnum Properties”, said: “There is no doubt that cities and urban communities will play a decisive role in our quest to reach carbon neutrality. With buildings responsible for up to a third of global greenhouse emissions, today we have a great opportunity to raise the efficiency and standards of the construction sector and start building comprehensive, flexible and sustainable complexes.”

Al-Turki continued: “The main pillar of Egypt’s ambitious 2030 vision is urban development, and the launch of the Forbes International Tower, which is ready to obtain a platinum rating in the Leadership in Energy and Environmental Design (LEED), reflects our vision to set new standards in Building sustainability.

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On a related note, Othman Ibrahim, CEO of “Rawabi Holding Group” and Vice Chairman of its Board of Directors and Vice Chairman of the Board of Directors of “Magnum Real Estate” said: “The launch of the project comes at a time when the Egyptian economy continues its upward path, as investment rates in the Middle East and North Africa is the highest level in 8 years. Several studies predicted a compound annual growth of the real estate sector in the region by 6.5% in the period from 2022 to 2030, which is higher than the average growth in global markets.

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Majid Marei, CEO of Magnum Properties, added: “We are pleased to announce the signing of this agreement, and we affirm our keenness to cooperate with the best brands in the world to harness advanced technologies in support of our efforts to develop zero-emission complexes and buildings based on the best international practices in areas of architectural design, green buildings, sustainability, engineering and specifications.

For his part, Adrian Smith added: “The futuristic architecture of the ‘Forbes International Tower’ is distinguished by the signature of ‘Adrian Smith & Gordon Gill Architecture’, with captivating curves of glass and steel that cut the sky to form 55 floors of flexible office spaces in addition to It is divided into two floors that provide a full range of high-end retail experiences.

Jordan Gill said: “In view of its adoption of concepts that promote the reduction of carbon emissions, Magnum Properties will be committed to constructing the Forbes International Tower in accordance with the highest standards of green buildings, and the use of many advanced technologies in partnership with global partners to ensure energy efficiency and reduce emissions. It is expected that the tower will become one of the most sustainable buildings in the world, and the remaining details will be announced later.”

Peter Hong, Head of Licensing and Branding Projects at Forbes, added: “Following the launch of ‘Forbes Global Properties’ three years ago to become our first real estate brokerage brand, today we are about to announce a new quantum leap represented by the development of the ‘Forbes International Tower’. ‘, the world’s first commercial building to bear the Forbes brand’.

The memorandum of understanding was co-signed by Abdulaziz Al-Turki, Chairman of the Board of Directors of “Rawabi Holding” Group, and Chairman of the Board of Directors of “Magnum Real Estate; Mike Federle, CEO of Forbes, in the presence of Othman Ibrahim, CEO of Rawabi Holding Group and Vice Chairman of its Board of Directors and Vice Chairman of Magnum Properties; Majid Marei, CEO of Magnum Properties, and architects Adrian Smith and Jordan Gill.

It is noteworthy that this agreement came as a result of a global study that highlighted the strong role played by the private real estate sector in the Middle East region as a major driver of economic growth and investment, especially as it is supported by strong demand rates, high GDP, and economic diversification strategies pursued by the countries of the region away from dependence. on the petrochemical sectors.

It is worth noting that the World Economic Forum 2023 included several discussions by global leaders and experts on several important topics, including the need to adopt smart and sustainable climate solutions in urban agglomerations to ensure the prosperity of lifestyles within cities and enhance efficiency and productivity.

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