Why did the movie “House of Gucci” anger the inheritors of the prestigious fashion house?


In the 1990s, the murder of Maurizio Gucci, heir to one of the world’s most prominent luxury fashion houses, rocked the Italian street, and indeed the entire fashion industry.

More than a quarter of a century later, House of Gucci is coming out to tell the story of the murder and the confluence of events that led to the tragic event.

Based on Sarah Gay Forden’s book The House of Gucci: A Thriller of Crime, Madness, Glamour, and Greed, the film is told in a way that combines wealth, love, spotlight, contempt, betrayal, jealousy and treachery.

The film is directed by Ridley Scott, and stars Lady Gaga as Patricia Reggiani, who was convicted of the 1995 murder of her ex-husband, Maurizio Gucci, heir to the famous fashion empire.

A group of the most prominent Hollywood stars and stars, such as Adam Driver, Al Pacino, Salma Hayek and Jeremy Irons, will also participate in it.

“Insult to the family’s legacy”

The film did not appear to be well received by the heirs of the famous Italian fashion house, who criticized it and considered it depicting family members as “rioters”. The family criticized the film in a letter first published by the Italian news agency ANSA.ignorant and dumb

In their statement, the family said that the film portrayed them as “ignorant” and lacking in feelings. “The Gucci family reserves the right to take every initiative to protect its name, image and loved ones,” the letter said, adding that Aldo Gucci (played by Al Pacino), who was president of the company. In the period from 1953 to 1986, and other relatives were portrayed “as thugs, ignorant and insensitive and indifferent to the world around them, and attributed to the protagonists of the novel and events, behaviors and attitudes that are not relevant to them.” “This is very painful from a human point of view, and it is An insult to the legacy on which the Gucci brand is built and what it stands for today.”

Lady Gaga


Lady Gucci “Black Widow”

Maurizio and Patricia linked a stormy love story, as he was fascinated by her as soon as he caught her sight at a party in Milan, and started asking: Who is this beautiful woman who looks like Elizabeth Taylor?

Their relationship culminated in marriage in 1972, and they had two daughters, Alessandra and Allegra.

In 1983, Maurizio inherited his father’s 50 percent stake in the company, but the company faced some difficulties, and before that, a dispute had arisen between him and his wife.

The tragedy occurred on the morning of March 27, 1995, when Maurizio entered his office in Milan, and a gunman shot him three times in the back, followed by a fourth in the head, killing him instantly.

Maurizio was 46 years old at the time, and his horrific murder raised many questions about the motives for the crime.

On January 31, 1997, Patricia Reggiani was arrested, convicted in 1998 of plotting to kill her ex-husband, and sentenced to 29 years in prison.

The trial received intense media attention and Reggiani was dubbed “The Black Widow”.

Returning to the film, the Gucci family said they were offended by the way they portrayed Reggiani, who they said was “not only portrayed in the film, but also through statements made by cast members, as a victim trying to survive in the company of a patriarchal chauvinistic culture.” They added that “this could not be further from the truth”, and the family described the company as an “incubator”. The Gucci family has not been associated with the fashion house that bears its name since the 1990s, and the luxury brand is currently owned by the French group Kering. Currently, the family has not taken any legal action against him or his producers.

Part of public affairsFilm director Sir Ridley Scott, in an interview with BBC Radio 4 last week, dismissed earlier criticisms made by Patricia Gucci, Maurizio’s cousin, when she recently spoke to the Associated Press on behalf of the family. Scott said he would not be drawn into that controversy, adding, “We have to remember that one Gucci family member was killed and another was in prison for tax evasion, so you can’t talk to me about making a profit, once things like that happen it becomes part of the matter.” general”.

Adam Driver and Lady Gaga

Courtesy of Metro Goldwyn Mayer Pictures Inc.
Adam Driver plays Maurizio Gucci

In an interview earlier this year, Patricia Reggiani agreed that Lady Gaga, who drew on her Italian roots, would play her character in the film, calling her a “genius”.

Later, she said that she was “disturbed” because the actress did not call her to meet her out of “respect”. But the producers of the film explained that they did not agree to that meeting “in order to be impartial and not to engage in support or support of the terrible crime.”


Getty Images

ancient legacy

Guccio Gucci, founder of the luxury fashion house, was born in Florence, Italy in 1881, and his father was a leather craftsman.

In his youth, Guccio traveled to Paris and London, where he worked in luxury hotels, and was inspired by the luxury of the luggage that visitors carry with them, so he decided to return to Italy to think of a starting point for what later became one of the most prominent fashion houses.

Indeed, the beginning was after the First World War in 1921, when Guccio Gucci opened a workshop and shop specializing in leather products in Florence, benefiting from his experience working at the Savoy Hotel in London, which enabled him to learn about the tastes and behaviors of the nobility and the high people. It was large and spread rapidly thanks to the masterful work of Italian craftsmen, combined with Guccio’s vision and the innovation he adopted. Thus, Gucci’s products became out of date as soon as they were shown, and soon went beyond the borders of Italy to the world and established itself as one of the most prominent and prestigious fashion houses in the world.


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