Carrefour SA has announced a 3 billion euro ($3.5 billion) investment plan in e-commerce, and said it aims to triple the value of the products it sells online by 2026. The retail store group was quoted by Bloomberg News. Saying today that digital expansion would add 600 million euros to operating profit in the same year.
Carrefour said the total value of goods sold online should reach 10 billion euros within five years, according to the plan.
The group’s chief executive, Alexandre Bombard, was aiming to turn around the French supermarket chain, which twice this year failed to strike a transformative deal to sell itself to Canada’s Alimentation Coach-Tard and later to local rival Auchan.
Retail chains are under increasing pressure to provide the best service to their customers who want fast delivery. Carrefour has bought a minority stake in Kaju, which offers delivery in less than 15 minutes.
The French supermarket chain also partnered with technology company Uber to provide express shipping services from nine small order delivery centers across the capital, Paris.
Carrefour is preparing a strategic plan, the details of which will be revealed next year.
In July, Bombard told analysts that digital and electronic commerce would be central to this plan.