Apple inflicts heavy losses on Facebook, Twitter, Snapchat and YouTube

0
28


Press sources revealed that Apple’s new policy inflicted a heavy financial loss on popular social media applications such as: “Facebook”, “Twitter”, “Snapchat” and “YouTube”.

And the British newspaper, “Financial Times”, monitored that “Apple’s” policy to track new social media applications and platforms on “iPhone” phones cost those platforms losses amounting to 9.85 billion US dollars.

The administrations of these applications intend to file a complaint against the privacy practices of “Apple”, which it began to implement since the end of last year.

Apple has announced a transparency policy for tracking apps, which has been requesting permission to track user data since April 2021, and has banned apps from tracking users if they opt out.

The company “Meta” or “Facebook” criticized that policy, describing it as a “very frustrating” policy that caused huge material losses to it.

The anger of social media platforms is due to the fact that a large part of their income comes through ads that specifically target users and track their activity, and by canceling this tracking on iPhone phones, these platforms deprived these platforms of their ads and revenues.

“Some of the most affected platforms such as Facebook will have to rebuild their algorithms from scratch, in order to comply with Apple’s new policies,” Eric Seuvert, an IT consultant, told the Financial Times.

“Rebuilding the new infrastructure takes at least a year, but they must develop new tools and frameworks from scratch, to stop illegally tracking users,” he said.

Apple’s new policy will force social platforms and other apps to get more creative with their advertising, whether that means focusing on Android devices or investing in Apple’s advertising business itself.

Apple inflicts heavy losses on Facebook, Twitter, Snapchat and YouTube

previously

Press sources revealed that Apple’s new policy inflicted a heavy financial loss on popular social media applications such as: “Facebook”, “Twitter”, “Snapchat” and “YouTube”.

And the British newspaper, “Financial Times”, reported that Apple’s policy to track new social media applications and platforms on iPhone phones cost these platforms losses of up to 9.85 billion US dollars.

The administrations of these applications intend to file a complaint against the privacy practices of “Apple”, which it began to implement since the end of last year.

Apple has announced a transparency policy for tracking apps, which has been requesting permission to track user data since April 2021, and has banned apps from tracking users if they opt out.

The company “Meta” or “Facebook” criticized that policy, describing it as a “very frustrating” policy that caused huge material losses to it.

The anger of social media platforms is due to the fact that a large part of their income comes through ads targeting users in particular and tracking their activity, and by canceling this tracking on iPhone phones, these platforms deprived these platforms of their ads and revenues.

“Some of the most affected platforms such as Facebook will have to rebuild their algorithms from scratch, in order to comply with Apple’s new policies,” Eric Seuvert, an IT consultant, told the Financial Times.

“Rebuilding the new infrastructure takes at least a year, but they must develop new tools and frameworks from scratch, to stop illegally tracking users,” he said.

Apple’s new policy will force social platforms and other apps to get more creative with their advertising, whether that means focusing on Android devices or investing in Apple’s advertising business itself.

01 November 2021 – 26 Rabi’ al-Awwal 1443

10:37 AM


Press sources revealed that Apple’s new policy inflicted a heavy financial loss on popular social media applications such as: “Facebook”, “Twitter”, “Snapchat” and “YouTube”.

And the British newspaper, “Financial Times”, reported that Apple’s policy to track new social media applications and platforms on iPhone phones cost these platforms losses of up to 9.85 billion US dollars.

The administrations of these applications intend to file a complaint against the privacy practices of “Apple”, which it began to implement since the end of last year.

Apple has announced a transparency policy for tracking apps, which has been requesting permission to track user data since April 2021, and has banned apps from tracking users if they opt out.

The company “Meta” or “Facebook” criticized that policy, describing it as a “very frustrating” policy that caused huge material losses to it.

The anger of social media platforms is due to the fact that a large part of their income comes through ads that specifically target users and track their activity, and by canceling this tracking on iPhone phones, these platforms deprived these platforms of their ads and revenues.

“Some of the most affected platforms such as Facebook will have to rebuild their algorithms from scratch, in order to comply with Apple’s new policies,” Eric Seuvert, an IT consultant told the Financial Times.

“It takes at least a year to rebuild the new infrastructure, but they must develop new tools and frameworks from scratch, to stop illegally tracking users,” he said.

Apple’s new policy will force social platforms and other apps to get more creative with their advertising, whether that means focusing on Android devices or investing in Apple’s advertising business itself.





LEAVE A REPLY

Please enter your comment!
Please enter your name here