After changing its name, a legal battle awaits Facebook on charges of stealing “meta”

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After Facebook celebrated last week changing its name to Meta, as a move that reflects a desire to focus on Metaverse virtual worlds As it is an attempt to escape from the issues that have been suspended in the name of Facebook from the issues that are still under the watch of the regulators until the moment, a startup company has appeared to say that the “Meta” brand already belongs to it! And that’s long before Facebook introduced its new nickname.

Zack Schott, founder of Arizona-based startup Meta PC, told Business Insider that the company applied for the “Meta” trademark in August. The Patent and Trademark Office website confirms the filing, which states that Meta PC first began using the trademark for its range of products in November 2020.

Meta PC’s business is the trading of computers, disk drives, keyboards and other devices.

From the Patent and Trademark Office website (Business Insider)

From the Patent and Trademark Office website (Business Insider)

Meta, formerly known as Facebook, also filed a trademark application with the same name on October 28, according to a filing with the Patent and Trademark Office.

A federal trademark gives a company legal protection nationwide for its trademark and helps identify its goods and services, according to the Patent and Trademark Office. However, this does not mean that the company legally owns a “certain word” and will be able to prevent others from using it.

For example, if Facebook is trademarked Meta, it does not mean that the company will own the word, nor can it prevent a company outside its industry from using it. It is unclear whether the court will rule that MetaPC and Facebook operate in the same sector, given their vastly different businesses.

Legal battle drums

The deposits have not been approved and are still listed as “live”, which means that Meta PC does not own the “Meta” trademark yet. However, she filed her petition two months before Facebook announced its rebranding, which means the tech giant could face a legal battle, even if it comes in the form of patent phishing.

Meta PC’s final position isn’t entirely clear, and Schott and co-founder Joe Darger have said they are willing to back down if CEO Mark Zuckerberg pays them $20 million, TMZ reports. However, Schott declined to confirm the amount, or to make such a suggestion.

On its Twitter account, Meta PC has posted memes (jokes) in light of the Facebook name change. The company released a video clip showing Schutt jokingly announcing that MetaPC had changed its name to “Facebook”.

Meta has already claimed certain rights online for its trademark, including the domain meta.com. However, a Denver-based motorcycle magazine already carries the @meta on Facebook’s Instagram, so the company chose to use @wearemeta on the platform.

Jim Pryor, CEO of the Superunion Brand Agency, told Insider that Facebook may have set aside financial and legal resources to secure online rights to “Meta”, which affects small businesses that also adopt the same brand.

He said: “There are many companies already in the world under the name Meta in one way or another, and the impact that this may have on them will be reflected, but they will be powerless to do anything about it.”





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