Snapchat, which has bet on its future in technology development, is launching a new augmented reality studio Arcadia that handles all of its augmented reality work and branding strategies.
Snapchat has announced that it is launching a new global augmented reality creative studio Arcadia to help brands create AR ads and experiences.
Snapchat said Arcadia represents the newest member of its augmented reality ecosystem. Which also includes more than 40 partners. Plus tools like Lens Web Builder and Creator Marketplace, which were introduced in May.
The company cited a recent study commissioned by Deloitte that found that 94% of respondents expected to use augmented reality for shopping more in 2022 than in 2021.
During the company’s recent AR beta program with more than 30 brands across multiple sectors, Snapchat users have tried the products more than 250 million times. They were 2.4 times more likely to click to buy than those who did not use this feature.
The company added that Arcadia’s goal is to develop new technology and deliver an efficient, impactful and innovative AR experience to agency and brand partners.
The picture messaging app first became popular among young users of its early forms of augmented reality, such as photo filters. Since then, the company has staked its future on technology development. And launched glasses equipped with augmented reality technology. It acquired startups that develop technology to allow users to actually try on clothes.
It has been clarified Snapchat Inc. P&G Beauty, carrier Verizon and entertainment company WWE are Arcadia’s first registered customers, meaning the studio handles all of its augmented reality work and branding strategies.
The studio launched its first augmented reality project in collaboration with fast food chain Shake Shack.
Visitors to the restaurant in New York can open the Snapchat app and scan the code to try Snap Shack products and purchase items.