Facebook “will change its name next week” .. the full story

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Facebook plans to change the company’s name as part of the rebranding expected to be announced in the coming days, while a previous report by The Verge stated that the name will focus on the “metaverse”, a virtual world where users can live, work and play.

The upcoming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28, but could be revealed soon, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills involved.

The rebranding would likely put Facebook’s blue app as one of several M-company products that oversee groups like Instagram, WhatsApp, Oculus and more. A Facebook spokesperson declined to comment for this story.

Facebook already has more than 10,000 employees building consumer devices like augmented reality glasses that Zuckerberg believes will be as ubiquitous as smartphones, and in July, he told The Verge that over the next several years, “we’ll effectively move from people who see us Essentially a social media company to a metaverse.”

The rebranding could also separate the future work that Zuckerberg is focusing on from the intense scrutiny that Facebook is currently under for the way its social platform operates today.

A former employee of the company leaked a trove of damaging internal documents to the Wall Street Journal and testified before Congress, as antitrust regulators in the United States and elsewhere try to break up the company, and public confidence in how Facebook does business is eroding.

While Facebook isn’t the first well-known tech company to change its name as its ambitions expand, in 2015, Google completely reorganized itself under a holding company called Alphabet, in part to signal that it was no longer just a search engine, but a sprawling group of companies making cars without Driver and hygienic techniques.

Snapchat also rebranded Snap Inc., in 2016, the same year it began calling itself the “camera company” and introduced its first pair of Spectacles camera glasses.

The report stated that the name of the new Facebook company is a closely guarded secret within its walls and is not widely known, even among its full senior leadership, and the possible name could have something to do with Horizon, which is the name of the VR version that has not yet been released from Facebook-Meet. -Roblox developed by the company over the past few years.

This app was recently renamed Horizon Worlds shortly after Facebook introduced a version for workplace collaboration called Horizon Workrooms.

Aside from Zuckerberg’s comments, Facebook has been steadily laying the groundwork for a greater focus on next-generation technology. Last summer, it formed a team dedicated to the metaverse, and most recently, it announced the promotion of Andrew Bosworth, head of AR and VR, to a senior position. Technology officials, and just two days ago, Facebook announced plans to hire an additional 10,000 employees to work in the metaverse in Europe.

Zuckerberg told The Verge’s Casey Newton this summer that the metaverse “is going to be a huge focus, and I think that’s going to be a big part of the next chapter for the way the internet evolves after the mobile internet,” and “and I think it’s going to be the next big chapter for our company as well, really doubling in this field.”





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