Emirates Airlines today unveiled a special sticker on one of its giant A380 aircraft, as the T20 Cricket World Cup for Men, organized by the International Cricket Federation, kicks off.
The championship will be held in the United Arab Emirates and the Sultanate of Oman for the first time, and its competitions will take place between October 17 and November 14, 2021.
After a mini-cricket match refereed by Indian international cricketer Shekhar Dhawan, the aircraft was unveiled at the Emirates Engineering Center, in the presence of more than 100 workers, many of whom participated in the installation of the special poster, and the championship trophy was also displayed.
Boutros Boutros, Emirates Senior Vice President of Corporate Communications, Marketing and Brand, said: “We are excited to host the Men’s T20 Cricket World Cup in the UAE, and are proud to be the official carrier and partner to bring teams from all over the world to compete for the title. Today about the poster is just one way for us to spread the message of the sport to fans around the world, who are eagerly looking forward to the thrill of cricket after a long hiatus, and we hope this plane will cover as many countries as their favorite game.”
For his part, ICC Chief Commercial Officer Anurag Dahiya said: “We are delighted that the launch of the Men’s T20 Cricket World Cup coincides with the unveiling of the poster on this giant aircraft, which will have an even greater impact in spreading the spirit of championship around the world with our long-term partner Air UAE: It has been more than 5 years since the last men’s T20, and the excitement and anticipation of fans is growing, with the best players in the world arriving in the UAE, Oman and the UAE to compete for the trophy for the shortest form of the game.”
Emirates Airlines serves with direct flights 12 countries participating in the seventh edition of the T20 Cricket World Cup for men, which is the largest cricket event held since the beginning of the pandemic. The region is also hosting for the first time a cricket tournament of this magnitude. The matches will continue across the United Arab Emirates and the Sultanate of Oman until November 14.
The men’s Cricket World Cup poster covers a wide area on both sides of the Emirates A380’s fuselage and includes the silhouettes of two players, one throwing and one blocking, on a purple background. Mauritius was the first destination visited by this plane yesterday, and it will operate over the next few weeks to the United Kingdom, South Africa, the Netherlands and other countries served by Emirates Airlines with its A380 aircraft, where cricket is the first game.
Emirates has been supporting the game of cricket for nearly 20 years, and is the official carrier and global partner of the International Cricket Council (ICC). It will also sponsor the 2023 Cricket World Cup in India, as well as event match officials and match officials, who will have the Emirates logo featured on their uniforms. Emirates also supports the T20 Women’s World Cup and the Women’s Cricket World Cup.
Emirates also supports a number of cricket clubs, and is the official sponsor of Durham County Cricket Club and Lancashire County Cricket Club, with the naming rights for the two clubs Emirates Riverside and Emirates Old Trafford, respectively, and also sponsors the T20 teams representing the two clubs.