“Brand Dubai” and “Roads and Transport” launch the second version of the initiative to transform car parking devices into creative works

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In the framework of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, to make Dubai the best city for life in the world, and to transform the city into an open museum that spreads features of creativity, Brand Dubai announced the creative arm of the office. The media of the Government of Dubai, in partnership with the Roads and Transport Authority in Dubai, announced the launch of the second version of the initiative to transform car parking devices in separate areas in Dubai into works of art that reflect the cultural elements that characterized Dubai in the past and the modernity that it represents as a global city.

This project comes within the framework of the renewed partnership announced a few days ago between the two sides, regarding the agreement to implement a series of new projects aimed at enhancing the aesthetic landscape in the Emirate of Dubai, thus enhancing its position as the best city for life in the world. Vital and strategic in Dubai are: Al Ras, Burj Khalifa, Business Bay Crossing, Gold Souk, Al Wasl District, 2nd December Street, Dubai Marina, Al Shindagha, Al Bateen, Al Rigga Street, and Warakat Al Bateen, where the works of five Emirati artists emulate the city’s spirit and vision in adopting Creativity and the dissemination of everything that is beautiful to make the members of society happy, who are now expecting more achievements and successes in the world’s fastest growing and most up-to-date cities, while not neglecting human comfort and happiness to deserve to be the best city for life in the world.

quality projects

Rawda Al-Mahrazi, Director of Marketing and Corporate Communications in the Corporate Administrative Support Services Sector at the Roads and Transport Authority in Dubai, said: “We are pleased to launch the second edition of the project to transform car parking devices into creative works, and for the combined efforts of the Authority and Brand Dubai to add a cultural and technical dimension to the RTA projects. In a number of vital areas in which these works will be carried out, which confirms our commitment in the authority to activate partnerships to support qualitative initiatives and projects that contribute to raising the level of quality of life and the happiness of community members and visitors from all over the world.”

Al-Mahrazi added: “There is no doubt that transforming parking devices from mere service devices into works of art adds an element of attractiveness to it and is considered an added value to the services it provided to the public. Roads and transportation in adopting creative ideas that highlight the beauty of the city of Dubai, and we are working to employ various components and possible elements to include creative arts in our projects and achieve leadership as a global city that celebrates its cultural diversity and makes art and creativity an important means that reflects this richness and diversity that characterizes Dubai among the rest of the cities the scientist”.

new areas

For her part, Shaima Al Suwaidi, Director of Creative Projects at Brand Dubai, expressed her appreciation for the fruitful partnership with the Roads and Transport Authority in Dubai, which resulted in the implementation of many joint projects. its annual agenda.

Al Suwaidi said: “We are pleased to cooperate again with the Roads and Transport Authority in Dubai and to launch the second version of the project with the participation of five Emirati artists, adding to the first version a number of new vital areas that are closely related to people’s lives, as these sites are carefully selected to give the largest number of From citizens, residents and visitors a new experience that makes them happy, and through which we spread the concept of creativity and excellence that Dubai is known for among the cities of the world, and to communicate this concept to the community with all its components and the diversity of its cultures, with works characterized by simplicity of design, but at the same time reflecting the originality, culture, heritage and present of Dubai.”

creativity center

In turn, Fatima Al Mulla, project manager at Brand Dubai, explained that the designs of the artworks that will be implemented on the 100 parking devices were submitted by five Emirati artists: Mohammed Al Junaibi, Maryam Al Obaidly, Alia Al Hammadi, Saeed Al Emadi, and Alia Fawzan, pointing out that the selection of artists and designs came with what It aligns with the general standards through which Brand Dubai operates to consolidate Dubai’s position as a major hub for creativity in the region.
Al-Mulla thanked the artists participating in the project, stressing Brand Dubai’s keenness and continuous quest to discover new talents, and support artists with expertise in the field of art and creativity, with a focus on selecting the best innovative ideas to implement them within qualitative initiatives and projects.

The harmony of the past with the modernity of the present

In their designs, the five artists focused on highlighting the harmony between the past with its values ​​and history, and the modernity of the present that characterized Dubai as an Arab city of global affiliation. To live and work in it, and to enjoy the opportunities and integrated elements in it to live in health, safety and well-being.

It is noteworthy that Brand Dubai is based on the development and implementation of qualitative projects of a creative nature in cooperation and partnership with government and semi-governmental departments, bodies and institutions in Dubai to highlight the value of creativity in Dubai’s development process and to confirm its impact on giving its residents and visitors more happiness. This vision supports Dubai’s membership in the UNESCO network For creative cities, by expanding opportunities for creatives in the cultural sector and stimulating the involvement of youth energies in sustainable creative participation.

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