Unifunc raises $125 million from investors led by SoftBank


Unifunc, which specializes in customer interaction platforms, closed a new investment round worth nearly half a billion Saudi riyals ($125 million), led by SoftBank’s Vision 2 Fund, and Sanabel Investments, a financial investment company focused on promoting global private investments in start-ups. And the most promising and influential companies in the Kingdom.

According to a statement, today, the closing of the investment round reflects Unifunc’s ability to multiply the volume of its business by 4 times, with a net expansion rate of 162% in less than 3 years since collecting the largest investment in the Middle East at the time, after its success in achieving growth indicators that exceeded many expectations, especially in emerging markets.

Unifunc plans to continue its continuous growth, taking advantage of the recent investment to expand internationally, cover new target markets around the world, and work to support and support its leading market share in the Middle East.

She pointed out that during this round, she set a new record for investments in emerging technology companies in the region, reinforcing its leadership and speed of growth in emerging markets. It also marked SoftBank’s first direct investment in a Saudi company.

Unifunc is a specialized platform for providing solutions to enhance customer interaction, enabling institutions and businesses through integrated solutions to unify communication channels, messaging applications and chatbots, and the solutions simplify conversations at every touch point in the customer journey.


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