SHEIN announces the launch of the SHEIN X ROCK fashion show by launching its fall collection…


(MENAFN– Boopin) with special musical performances from the stars of the music world

The Chainsmokers and Saweetie and Darren Criss are back! Group Heroes: SheIn’s global and leading online fashion shopping group with international music stars The Chainsmokers, Saweetie, Darren Criss, Thuy, Willie Gomez, Riley Clemmons, Blu DeTiger and more.

Collection story: Global online fashion shopping brand Shein presents SHEIN X ROCK THE RUNWAY 2021 – a very special and exciting event with a concert, mixed with innovative dances choreographed in a funky fashion show. Being the ideal destination for fashionistas, through this one-of-a-kind event, SHEIN seeks to create a one-stop destination for discovering independent music, international stars, choreographers and entertainment. Shein’s ROCK THE RUNWAY features as a supportive face for raising awareness and donations for the National Action Network, one of the nation’s leading civil rights organizations with chapters across the United States, and for Youth Emerging Stronger with the goal of building a bright future for young people in need. Shein donates $350,000 via both charities.

The virtual event will include 5 individual segments, in which the latest stylish trends of Shein’s Autumn Winter 2021 collections will be presented in a unique and distinctive way, with dynamic performances by the elite of famous musicians. To celebrate the SHEIN X Challenge (the closing episode aired on September 12, 2021 via YouTube), the show will also feature the top 5 designs by the finalists during the SHEIN X Segment.

List of stars participating in special musical shows
The Chainsmokers
Darren Criss
Willie Gomez
Riley Clemmons
Blue DeTiger

List of distinguished choreographers
Jemel McWilliams
Matt Cady
Candice Heiden / LA Roller Girls
Phillip Chbeeb
Marissa Heart
Gabe Deguzma

Date: September 27, 2021
12:00 midnight KSA | 01:00 after midnight UAE time

Where: The free SHEIN app as well as the official SHEIN channels on YouTube, Twitter, Instagram and Facebook


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