Sellal signs an agreement with Barakat to supply local fresh products


Salal Company, the leading company in the field of fresh food products and agricultural technology in the Emirate of Abu Dhabi, recently announced that it has signed a large-scale supply agreement with Barakat Fruits and Vegetables Company (Barakat), the leading company in the production and supply of a range of fresh products, to provide it with an adequate supply of fresh fruits and vegetables. Cultivated locally in the Emirate of Abu Dhabi.

Under the agreement, local and high-quality food items will be provided to all members of the UAE community, by utilizing the wide range of products and distribution network owned by Barakat Company.

Engineer Jamal Salem Al Dhaheri, CEO of Salal Company, said: “Salal Company, in cooperation with its partners, is keen to provide a wide range of locally grown products, at competitive prices and high quality.

This agreement comes within the framework of the joint keenness of the two parties to support local agricultural products and farmers in the Emirate of Abu Dhabi, and confirms our ability as a leading company to supply fresh locally grown products.

As a first step towards deepening strategic cooperation with Barakat, this agreement will contribute to achieving Silal’s goals of investing in technology to increase local production of fresh agricultural products, and support ADQ’s efforts in strengthening the local food supply chain.”

In turn, Kenneth de Costa, General Manager of Barakat Company, said: “This agreement is in line with our philosophy of providing the ‘best fresh produce’, and enables us to take advantage of our extensive distribution network to support and enhance the national product in the local market, in line with our commitment to achieving sustainability requirements.

We at Barakat are proud to be a local company, and we are proud of the resilience shown by farmers in the UAE through their continuous quest to improve access to food by adopting the best agricultural technology.”

This agreement reflects Salal Company’s efforts to enable local farmers in the Emirate of Abu Dhabi to increase sales of their fresh products by expanding the consumer base to include various parts of the country. It also contributes to developing a sustainable local supply chain that provides fresh food products from farms to your table, and reduces dependence on imported products from outside state, especially those that can be obtained locally.



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