Chinese consumers have placed more than 2 million pre-orders for the new iPhone 13 lineup through the company’s store Camel official, which exceeds 1.5 million pre-orders for the assortment iPhone 12 Crossed the same platform a year ago, as the world’s largest smartphone market finds fewer high-end models on offer.
According to the Arab portal for technical news, the iPhone 13 lineup stands out as the high-end smartphones this year in China, and there is no smartphone in the Chinese market that could pose a threat to the new iPhone lineup above the $776 price range.
Consumer interest in the new iPhone lineup was also high on Alibaba Group’s Tmall platform, which began accepting pre-orders on Friday in line with the start of official Apple sales.
Many consumers log in to chat with customer service agents via Tmall, with some waiting in line for about 60 people to finish their inquiries.
And the new iPhone 13 models were priced lower than the iPhone 12 models, which surprised many Chinese consumers.
Prices for the new models in China start at $804 for the iPhone Mini, $927 for the base iPhone, and $1,237 for the iPhone Pro, making them between $45 and $125 cheaper than similar models in the iPhone 12 lineup.
This strategy can help boost overall smartphone sales in the market. China’s smartphone shipments fell 17% to 74.9 million units in the second quarter, compared to 90.7 million units a year ago.
Apple continues to thrive in China, and research firm Canalys ranked it as the fourth largest seller of smartphones in the market in the second quarter.
The world’s most valuable company reported revenue of $14.8 billion in the Greater China region, including Hong Kong and Taiwan, in the quarter ended June 26.
That’s up 58.2% from $9.3 billion in the same period last year, on the back of strong iPhone 12 sales, Apple CEO Tim Cook said in July.