DuckDuckGo promises its users not to log any data about them. Including search history of course.
DuckDuckGo promotes itself as the perfect alternative to Google’s search engine, according to the aitnews portal.
This appeared in the latest promotional campaigns that spread among users strongly.
The search engine provides its services through the website, through applications for smartphones, and add-ons for browsers.
Google offers the search service for free to all Internet users, but they pay for the service with their information obtained by Google based on their searches.
Most of the time, the user is exposed to dozens of ads related to what he is searching for through the Google search engine because Google tracks the searches to understand the interests of the users. It then makes it easier for its partners to target them with ads.
Most users accept this mode, and some even see it in their interest as it helps them reach ads for products they are interested in. However, others do not accept the idea of tracking and see it as an invasion of privacy. That’s why the DuckDuckGo search engine was born.
DuckDuckGo focuses on displaying search results from sites that rely on encrypted and secure communication protocols, unlike other search engines that display all types of sites in search results most of the time.
DuckDuckGo smartphone users rely on the service’s official app. It is a secure browser application, with built-in tracking and ad-blocking features
Contrary to what some think, DuckDuckGo makes money through ads as well, but it does not use targeting features, it only shows you ads related to the keywords you are looking for. without relying on any other data.
It can be used via smartphones either through the application, which bears the name DuckDuckGo Privacy Browser, or by opening the site via the browser. The app is available for both Android and iOS.