Apple’s event was supposed to be the most prominent event this fall in the tech world, given that it was between rival Samsung’s announcement of its foldable phone and Google’s launch of the Google Pixel 6, along with a lot of anticipation and heaps of hype and rumors raised about new Apple products, especially iPhone 13 Most notable.
But when Apple CEO Tim Cook delivered his opening speech on Tuesday, it was hard not to get discouraged. We got the iPhone 13, the iPad mini, the Apple Watch Series 7, and the new 9th-generation iPad, but it was hard not to feel that the products Apple launched were more iterations than innovations, a group of products that revolve around maintaining the “status quo.” More than arousing interest.
Recently, it has become difficult to remember an event for “Apple” that came with a product that was very different from an existing product. The iPhone 13 is a slightly upgraded iPhone 12. The Apple Watch Series 7 is the 6th series with a larger screen. Also, the 9th generation iPad is basically the iPad Air 2 with newer components.
Even the star of the show, the iPad mini, was more of an attempt to diversify than to come up with something new. It’s basically an iPad Air with a smaller screen, and it has an A15 processor and a 12MP ultra-wide front camera, both of which are upgrades to the current iPad Air. However, it is not something we have seen before!
Did Apple run out of ideas?
Not many find compelling reasons to upgrade to the new Apple phone compared to the iPhone 12, you don’t get much of a difference. There are two new colors, some camera improvements, and better battery life, but none of the compelling new features to upgrade if you’ve bought a new iPhone this year or in the last two years, more or less the same goes for the rest of the new products.
Years ago we started hearing about Apple’s so-called “next big thing”. Sometimes it’s an Apple Car, other times the lights go to Apple Glasses or the foldable iPhone.
At some point, one or all of these products may come to fruition, but for now, Apple appears to be in a “wait mode”.
If you’re looking to innovate, Tuesday’s event didn’t bring it, and the hottest rumors didn’t come to fruition, we’ll be waiting for the iPhone 14 or Apple Watch Series 8 to bring the big ideas to life.