Small projects.. Abdullah Al-Afari advises entrepreneurs to devote themselves to managing their projects and to stay away from “duplicate projects.”

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The Emirati entrepreneur, founder and owner of the Dhanna Industries project, Abdullah Suhail Al Afari, managed to expand his project and increase its area 10 times, as he transformed from a small project, with an area of ​​1,000 square meters, to a huge project with an area of ​​more than 10,000 square meters currently. From producing new products that did not exist previously, supporting presence in the local market and exporting to foreign markets despite intense competition.

Al-Afari told “Emirates Today” that the project was able to develop a robot that is used in major manufacturing processes and relies on artificial intelligence, and is the first of its kind in the Middle East, noting that he is currently studying 3D printing technology for use in the project.

Al-Afari advised entrepreneurs to devote themselves fully to managing their projects, carrying out feasibility studies for projects and expanding them, and not completely relying on other companies.

raw plastic

In detail, the Emirati entrepreneur and founder of the Al Dhanna Industries Project, Abdullah Suhail Al Afari, said that he thought of setting up the project as a result of the availability of raw plastic in the UAE, and the plastic in the country is one of the finest raw materials in the world, pointing to the great importance of the raw plastic that enters the country. in about 60% of industries in the world. even

Al-Afari said that he started the project in 2010 and submitted a request to the Khalifa Fund for Enterprise Development to obtain financing, adding that the fund agreed to financing within a short period of time, because he was convinced of the importance of the project and the distinguished feasibility study he presented. He explained that he had self-financed part of the project, with a total capital of 20 million dirhams, and that he had resorted to the Fund, not only in order to obtain financing, but mainly aimed at benefiting from the Fund’s expertise and obtaining advice in terms of technical and marketing support. .

Factory expansion

Al-Afari revealed that he was able to expand the factory, turning it from a small project, in the “Icad 1” industrial area in Abu Dhabi, with an area of ​​1,000 square meters, to a huge project, with an area of ​​more than 10,000 square meters currently, and was able to produce products New, beside plastic industries, that did not exist before, such as types of iron, as well as supporting its presence in the local market and providing plastic products needed for production, storage and distribution to a large number of customers in the sectors of food, agriculture, industry, retail, transportation and storage, and was able to export to many foreign markets. , despite intense competition, most notably China, Australia and Germany, along with some Arab markets such as Egypt, Iraq and Saudi Arabia.

robot development

He stressed that the project was able to develop a robot that is used in major manufacturing operations and relies on artificial intelligence, with the help of foreign expertise, and is the first of its kind in the Middle East, noting that the project is currently studying 3D printing technology for use in the project.

He noted that the most important challenges are to support continuous knowledge as one of the main strengths for the success of projects, noting that money and equipment may be available, but the business owner needs to support knowledge and conduct studies on the development of production and distribution markets on an ongoing basis to achieve success, noting that challenges exist. All the time, but it is important to overcome them with persistence and determination.

Al-Afari praised the great support provided by the “Khalifa Fund” to him for the success of the project and its expansion, explaining that the Fund has supported him with technical consultations, since the start of the project until today, through its support to various government departments and assistance in determining market trends through modern market studies, as well as supporting the requirements of Safety and security in the factory.

He pointed out that the fund’s consultants provided him with technical support, and provided him with guidance regarding products based on the competitive situation in the market, which contributed to the success of the project.

Al-Afari advised entrepreneurs to devote themselves fully to managing their projects because they are the most familiar with the projects, their needs and objectives. the local.

Al-Afari stressed the importance of choosing employees carefully and relying on competent employees, noting that the employees and consultants working in his project are among the main reasons for its success.

The UAE industry is strong and distinct

The Emirati entrepreneur and founder of the Dhanna Industries Project, Abdullah Suhail Al Afari, said, “The UAE industry is strong and distinguished, and it has been able to achieve many achievements and development within a short period compared to other countries, and has been able to successfully employ advanced technology and artificial intelligence.”

He attributed this to the government’s keenness with all its agencies to develop investment incentives and create the appropriate environment for work and success, as well as government directives to raise the level of quality so that Emirati products become among the most quality products in the world, in addition to their distinction as one of the least polluting to the environment globally.

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