We believe that privacy is a fundamental human right. No matter what country you live in, that right should be protected in keeping with four essential principles:
— Tim Cook (@tim_cook) October 24, 2018
Privacy is a basic human right.
This was further confirmed at this year’s WWDC 2021 developer conference after a number of new privacy tools were announced.
And now with the latest iOS 15 update, iPhones are about to get even more private, but that comes true as long as you pay!
Read also: Apple is pushing ahead with privacy despite opposition
Want to pay for stronger privacy features
At this year’s developer conference, Apple highlighted how it’s capitalizing on its reputation as a privacy-focused manufacturer.
Providing powerful privacy features not only drives sales of their devices, but they are also taking advantage of them to increase revenue for their services.
Two of the most important privacy updates for iOS 15 are: Private Relay and Hide My Email.
But the previous two features are only available to those with a paid iCloud Plus subscription.
This service costs at least $1 per month.
Read also: Apple devices that get iOS 15, iPadOS 15 and WatchOS 8
The Basic plan also gives you an additional 50GB of cloud storage and unlimited storage for HomeKit-enabled home security cameras.
And while the Hide My Email feature allows you to share randomly generated email addresses.
Messages from these addresses are automatically forwarded to your primary inbox.
This is so that you can avoid handing over your personal data when registering for a service.
You can choose to disable these disposable addresses at any time and immediately end messages from the sender.
This feature is useful to many considering how often you have to provide the real email address when signing up for any new service.
On the other hand, the Private Relay feature gives you the ability to hide your identity from the most deceitful trackers.
When enabled, the feature will encrypt any data you send over a connected network so that no one can get between you and the website.
This also applies even to the ISP, who will not be able to read it.
This means that your device’s unique identifier can now be masked as the feature works similarly to a VPN.
Read also: iCloud Plus from Apple brings several new features
Focus on monetizing services rather than devices by offering stronger privacy features
It is known that Apple is very focused on making profits from its devices, specifically the iPhone, Which provides more than half of the profits for the company.
But recently, it has taken a different approach by focusing efforts to make profits from subscriptions to services, such as: Apple TV Plus, Fitness Plus, and iCloud Plus.
And privacy-first features may be the catalyst that Apple needs to push its service business forward at breakneck speed rather than just focusing on hardware.
At a price of one dollar per month, the company will probably not find any difficulty in attracting subscribers for its various services.
Especially users for whom privacy plays a vital role in choosing their next smartphone or cloud storage service.
However, Apple may face criticism for this move from major competitors, such as Google and Facebook.
In an opinion piece published in the New York Times, the CEO of Alphabet Inc., which owns Google, Sundar Pichai, sharply attacked Apple’s new approach.
He mentioned that Google is already working on making privacy and its services accessible to everyone, unlike Apple.
He responded indirectly to Tim Cook’s increasingly regular remarks.
In his article, he mentioned that Apple only offers a private experience to people who can purchase premium products and services.
Apple’s new paid privacy tools will certainly feed such arguments.
Read also: How will Apple’s new privacy feature affect Facebook and Snapchat?
However, Apple’s decision to put a paid subscription on some privacy features may undermine the rest of its recent efforts in this area.
In iOS 15, iPhone users will be able to access the new (App Privacy Report) section.
This feature easily allows them to know each app in which they have used the permission so that they can take action if they wish.
While Apple’s Mail app will now prevent marketers from tracking you across different websites.
Regardless of Apple’s for-profit interests.
The iPhone now comes with some of the most powerful privacy protections you can get.
So paying a small amount to get it can be a good deal for a lot of users instead of using third party tools.
But we just hope that in the future, the company will not force iPhone users to pay for stronger privacy features.
Also read: How to use the new privacy feature in iOS 14.5 and iPadOS 14.5?