Unifying the cultural and creative industries in Abu Dhabi under the umbrella of the Department of Tourism – Economy – Local


The Department of Culture and Tourism in Abu Dhabi reported yesterday that within the framework of the Abu Dhabi government’s vision to accelerate the growth of cultural and creative industries, through an investment strategy worth more than 30 billion dirhams, it will supervise all disciplines under the sector, to enhance its leading position in this field.

In a statement, the department stated that Abu Dhabi has pumped large strategic investments to establish thriving cultural and creative industries, noting that the total value of the planned investments in this sector exceeds 30 billion dirhams.


The department stated that, during the last five years, 8.5 billion dirhams were also allocated to support the sector in the emirate, including major projects such as the “Creative Zone – Yas”, the incubator destination for media and electronic games in the emirate, and the Saadiyat Cultural District, in addition to infrastructure initiatives. Intangible infrastructure, such as the Creative Visa Program, which was announced earlier this year, as the program provides sustainable job opportunities in Abu Dhabi by enabling creative talents from all over the world to live and work in the UAE, which enhances the creative scene in the emirate.

Additional investment

The department added that an additional investment of 22 billion dirhams is expected to be allocated to the sector during the next five years, in an effort to support and develop cultural institutions, especially new museums, including the Guggenheim Abu Dhabi, Zayed National Museum, and other museums under construction and development.

The performing arts, music, media and electronic games sector in the emirate is also witnessing more investment in a variety of programs and initiatives.

Cultural center

The head of the Department of Culture and Tourism in Abu Dhabi, Mohamed Khalifa Al Mubarak, said, “The strategy for cultural and creative industries, launched by the department in 2019, seeks to consolidate Abu Dhabi’s position as a cultural and creative center that attracts, embraces and supports talented individuals and creative companies, to contribute to accelerating the emirate’s path towards achieving its ambitions. To become a leading regional center in the production and export of cultural and creative content.”

He added, “By bringing together the cultural and creative industries under one umbrella, the department will be able to achieve synergy and harmony between the culture, tourism and creativity sectors in the emirate, in addition to consolidating Abu Dhabi’s position as a destination rich with advanced facilities, distinguished talents, and sustainable opportunities.”

20 thousand job opportunities

Saud Al Hosani, Undersecretary of the Department of Culture and Tourism in Abu Dhabi, said, “The creative and cultural industries make a significant contribution to the economy, locally and globally, as Abu Dhabi currently provides more than 20,000 sustainable jobs in this sector, and we expect this number to rise significantly in the years coming.”

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