The American information giant and other major sector companies will participate, starting from Saturday, in the annual video game exhibition “E3” (ie, “Electronic Entertainment Expo”), which is held online due to the pandemic. “Microsoft, as a company, is fully involved in the gaming business,” Group President Satya Nadella was quoted as saying in a statement.
Noting that “three billion consumers love playing for entertainment, team spirit and creativity, as well as the joy of achievement,” he stressed that “Microsoft” aspires to “accompany them wherever they play.”
The video game market, which was given a strong impetus by the health crisis and closures, has witnessed significant growth in recent years due to the spread of mobile phones and the emergence of cloud services, including “Luna” (from “Amazon”) and “Stadia” (from “Google”), which allows making games They are on servers and not on the console or PC.
In this case, players only need control knobs, a screen, and a good internet connection.
Xbox is working with TV manufacturers to integrate its software into their devices to enable users to access games normally available on their consoles.
In the coming weeks, players will be able to purchase subscriptions to Microsoft’s streaming service, “Xbox Game Pass Ultimate”, through major Internet browsers (Chrome, Edge and Safari).
“Consoles and PCs are still around, and frankly, they always will,” explained Xbox director Phil Spencer. But he added, “Thanks to cloud technologies, we will be able to provide a powerful gaming experience to anyone connected to the Internet.”
The number of Xbox Game Pass subscribers reached 18 million worldwide at the end of last year, according to figures released by the group.
Spending on video games in the United States approached $15 billion in the first quarter of 2021, up 30% from the same period last year, according to the NBD Group. (AFP)