Majid Al Futtaim cooperates with RELEX to coordinate the display of merchandise at Carrefour


As a start, the “Diagram” technology from “Relex” will be implemented in “Carrefour” in the UAE. And then expand the scope of application of this advanced technology in the markets in which Majid Al Futtaim’s business is located through the “Carrefour” brand.

Bertrand Henry, Senior Account Executive, Relax Solutions, said: “We are excited to support Majid Al Futtaim in its mission to improve the Carrefour customer experience by coordinating items and merchandise according to their locations. We look forward to accompanying the company on its journey towards automated, standardized planning processes.”

Frank Westerlin, Vice President of Sales Southern Europe and Middle East and North Africa at Relax Solutions said:Through this partnership, we look forward to helping Majid Al Futtaim achieve the highest levels of efficiency and customer service, using our modern technology. Our retail expertise and flexibility in implementing our technology are key to ensuring the Carrefour brand stands out in the markets in which Majid Al Futtaim operates.”

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About Carrefour:

UAE-based Majid Al Futtaim launched Carrefour in the region in 1995, where the company has the exclusive franchise to manage and operate the brand in more than 30 markets across the Middle East, Africa and Asia. and run
Majid Al Futtaim currently has more than 350 Carrefour stores spread over 17 countries to meet the needs of 750,000 customers daily, and the Carrefour team includes more than 37,000 colleagues.

Carrefour manages different types of stores, in addition to many options for online shopping in order to meet the increasing demand from its diverse customer base. In line with the brand’s commitment to providing the widest range of quality products at competitive prices, Carrefour today offers an unparalleled choice of more than 500,000 types of food and non-food products, with 80% Including them locally through a network of local and regional suppliers, thus contributing to the support of the economy and the local community, as well as providing a unique shopping experience in harmony with the needs of the community, in order to achieve the happiest moments for all people, every day.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading developer and developer of shopping malls, integrated cities, retail and leisure facilities in the Middle East, Africa and Asia.

Majid Al Futtaim’s success story is replete with many achievements, which came as a result of a vision founded by Mr. Majid Al Futtaim, who dreamed of changing the concept of shopping and entertainment to achieve “the happiest moments for all people, every day”. The features of that vision began to materialize through many modern and innovative shopping centers, which were opened first in the United Arab Emirates, and then expanded through 17 markets around the world, employing more than 43,000 employees. The group has received the highest investment grade (BBB) ​​for private institutions in the Middle East.

Today, Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four integrated city projects, with many more projects under construction. These include Majid Al Futtaim’s shopping malls, Mall of the Emirates, Mall of Egypt, City Center malls, and My City Center community shopping centers, in addition to five shopping malls in partnership with the Government of Sharjah. The company also has the privilege of exclusive use of the “Carrefour” name in more than 30 markets in the Middle East, Africa and Asia. Majid Al Futtaim operates more than 350 stores, in addition to the online store.

Majid Al Futtaim also operates more than 500 cinema screens in its VOX Cinemas, in addition to world-class family entertainment centers including Magic Planet, Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, and others. Majid Al Futtaim is the parent company of a company specializing in fashion, retail, home furnishings and interiors, and operates a number of the most prominent names and brands in the fashion and home world such as Abercrombie & Fitch, Hollister, All Saints, Lululemon Athletica and Crate & Barrel, Maison du Monde, LEGO and That online fashion store and app. Majid Al Futtaim also operates the facilities management company Enova through a joint venture with Veolia, a global leader in environmental resource management.

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Elisa Bonaldi

Marketing Director at Relax Solutions

Tel: +391416262

Email: [email protected]

© Press Release 2021


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