Twitter’s basic service will remain free, but for a monthly fee, users will have access to additional special features, which Twitter claims will take the platform’s experience to “another level.”
Tweet Review allows users to preview a Tweet and set a 30-second timer before actually posting it so they have a chance to correct or reconsider it.
Another feature called “Bookmarks” will also be available, which will help users organize their saved tweets. Twitter Blue subscribers also get Read Mode, which converts long threads of tweets into unified text for easier reading.
Other Twitter Blue features include the ability to change the color of the Twitter app icon and appearance within the app. Service subscribers also have a dedicated customer support team.
Twitter has been free to use since its founding 15 years ago, relying on ads to generate revenue. However, as the advertising market becomes more competitive and complex, many technology and media companies are seeking to make money directly from their users.
Twitter CEO Jack Dorsey said in July 2020 that his company was exploring subscription services as a “new revenue line”.
Twitter Blue costs $3.49 CAN or $4.49 AUD per month. Twitter said in a blog post that this release is an “initial stage” to “gain a deeper understanding” of what users of the platform want.
Twitter is working on other paid products. Last month, the company acquired Scroll, a startup that offers an ad-free offering to news sites for a monthly fee.
Earlier this week, Twitter announced a partnership with climate journalist and meteorologist Eric Holthaus on Tomorrow, a local weather news service, that will also include news on Review, a newscast product it has acquired. Twitter in January.