Emirates News Agency – “Desert Control” launches from Dubai to contribute to reducing desertification globally


DUBAI, 8th June, 2020 (WAM) — Desert Control, a startup company within the incubator “in5” specialized in the agricultural technology sector, announced that it is ready to commercially launch its innovation consisting of a natural mixture called “Nanoclay”. In efforts to reduce desertification globally and convert desert sands into arable soil.

Desert Control is the latest company to graduate from the “in5” business incubator in Dubai, after it succeeded in raising about 85 million dirhams during the initial subscription process of the Euronext Growth Oslo multilateral trading platform, which is supervised by the Oslo Stock Exchange. The company has opened offices in Dubai and Abu Dhabi in preparation for regional expansion.

It is worth noting that the land loses 12 million hectares of fertile land due to desertification annually, while the innovative technology used in the development of “Nanoclay” allows the topsoil, sandy soil and desert sand to retain water and nutrients as well as its ability to re-green arid lands and seize millions of tons of carbon dioxide. Creating thousands of sustainable jobs and enhancing food security. These efforts come in light of the rising fears of water scarcity to the highest level, as it is estimated that agriculture and food production consume more than 70 percent of all fresh water available globally.

Attlee Edland, General Manager of Desert Control Middle East, said that the “in5” business incubator was an excellent step to start their company’s activities in Dubai and the UAE. He expressed his gratitude for the continuous support they received during the growth phase. He expressed his pride that they are among the companies that graduated. of incubator “in5”.

In turn, Ole Christian Sefersten, CEO of Desert Control, said that the “Nanoclay” mixture will contribute to strengthening the food security strategy of the UAE and the countries of the region. Maintaining green spaces and forests across the country requires the use of huge amounts of water but if we diverted 50 percent of this water to agriculture and food production, the results would be amazing.

Converting desert sands into arable soil capable of sequestering carbon and enhancing biodiversity helps address water scarcity and food security issues while working for the climate.

For his part, Majid Al Suwaidi, Director General of Dubai Media City, said that there are huge opportunities for innovation and startups, expressing his happiness that Desert Control is among the early companies that have benefited from the incubation program and the advanced infrastructure and facilities provided by the city in order to transform ideas in the early stages into successful projects. commercially. This is in line with the vision of our wise leadership, which recognizes that innovation is the cornerstone of development and supports the Dubai Urban Plan 2040.

Desert Control joined in5 in 2018 and quickly benefited from the benefits of easy business setup, co-working and creative spaces, specialized facilities and equipment, and networking opportunities. The company was selected among the Top 100 Startups in the Arab World by the World Economic Forum and is now the latest member to join the in5 alumni network.

It is noteworthy that the business incubator “in5” was established in 2013 to be a supportive platform for entrepreneurs and emerging companies. The center hosts more than 200 start-up companies that are active in the incubation program, and many companies have graduated from the center and are now supporting the growth and economic diversification process of the Emirate of Dubai.

Wam / Aisha Al-Suwaidi / Islam Al-Hussein


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