Apple announces plans to enhance user privacy and compete with Zoom and Teams in video conferencing

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Reuters Dado Ruvic

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Apple, the electronics design and manufacturer, has announced plans to boost users’ privacy and keep their data out of the reach of other companies.

The company added features including extended video conferencing and storage of virtual government ID cards on iPhones.

The changes come at Apple’s annual global conference for software developers, some of whom complained about the company’s control over the applications that can appear on its devices, as well as its 15-30 percent commission on digital sales.

Many of the new features allow users to protect data, as well as to take a photocopy of their identity cards in participating US states and encrypt them in the user’s digital wallet, as well as credit cards and transit cards in some American cities.

The company is working with the US Transportation Security Administration to accept digital ID cards at airports.

In many cases, Apple itself cannot see the information. The company has updated the paid version of the iCloud storage service to include a service that blocks the user’s browsing habits, even from Apple.

Another feature of iCloud will allow users to hide their real email addresses.

Apple said that the price of iCloud will not change with the addition of new features.

The company has also modified some of its applications and services in a way that may increase its competition with the “Zoom” applications, affiliated with “Zoom Video Communications”, and “Tims” affiliated with Microsoft, as the use of the two applications increased sharply during the Corona pandemic.

It updated its FaceTime video chat application to allow arranging calls with more than one person and make the software compatible with Android and Windows devices.

Source: “Reuters”





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