Amazon retains the throne of the world’s most valuable brands


Amazon has maintained its position as the world’s most valuable brand, growing by 64% this year to $684 billion, which is equal to the GDP of a country like Poland.

Amazon and Apple are the two most valuable brands in the world, according to a global ranking by Kantar. But Chinese brands top the list of leaders and are more valuable than the big brands in Europe.

After first entering the rankings in 2006, the brand value of Amazon, which he founded, has grown Jeff Bezos In 1994, about $268 billion this year. Followed by Apple, which was founded in 1976, with a value of 612 billion dollars, while Google came in third with an estimated value of 458 billion dollars.

Tencent, the largest social media and video game company in China and the number one brand there, ranked fifth globally, while Alibaba came in seventh.

“Chinese brands are advancing steadily and slowly, and they have made great progress. More companies are taking advantage of their own technological developments and showing their ability to align with major trends in China and the global market,” Kantar said.

Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo, Meituan, Moutai, TikTok and Tesla.

Tesla, founded in 2003, has been the fastest growing brand. It became the most valuable automotive brand, increasing its value by 275% year-on-year to $42.6 billion.

European decline, Chinese advance

The best Chinese brands have consolidated their leadership over the best European brands. China captured 14% of the top 100 brands, up from 11% a decade ago. European brands made up 8%, down from 20% a decade ago.

The first European brand, Louis Vuitton, of France, came in 21st place, followed by the German SAP software group in 26th place, and the only British brand on the list was Vodafone in 60th place.

American hegemony

US brands have been dominant, growing the fastest over the past year, accounting for 74% of the top 100 companies.

13 new entrants joined the 2021 rankings, including Nvidia (12th, with $105 billion), Zoom (52nd, with $37 billion), AMD (57th, with $33 billion), and Spotify (99th). valued at $19 billion).

Kantar indicated that the total value of the top 100 global brands by value for the year 2021 increased by 42%, and reached new records that exceeded $7 trillion.

In addition, the accelerated growth of the world’s most important brands reflects a recovery from the economic losses imposed by the global pandemic.


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