Why did iPhone users refuse to track ads after iOS 14.5?


Analytics data suggests that 96 percent of iPhone users chose to opt out of tracking in the wake of iOS 14.5.

When Apple released iOS 14.5 late last month, it began enforcing a policy called App Tracking Transparency.

Pursuant to this policy, iPhone and iPad applications are required to obtain user permission in order to use technologies such as the IDFA ID to track these users’ activity across multiple applications for data collection and ad targeting purposes.

The change has faced fierce resistance from companies like Facebook, which have built their market advantages and generate revenue by leveraging user data to target the most effective ads to these users.

Facebook went even further by publishing press ads across entire pages showing that the change would not only harm Facebook, but also destroy small businesses around the world.

Shortly after Facebook published these press announcements, Apple CEO Tim Talk attended a data privacy conference and delivered a speech that severely criticized Facebook’s business model.

However, Facebook and other companies complied with Apple’s new laws to avoid refusing to list their apps on the App Store.

And some applications displayed a screen explaining why you should subscribe before asking Apple to subscribe or cancel the subscription.

This new data comes from Flurry Analytics, owned by Verizon, which says it is used by more than a million mobile apps.

And Flurry Analytics says: It updates the data daily so that followers can see the trend as it progresses.

Based on data from 1 million apps, Flurry Analytics says: US users agree to be tracked only 4 percent of the time, while the global number is much higher 12 percent.

Data from Flurry Analytics shows that iPhone users are refusing to track at rates much higher than surveys conducted before the arrival of iOS 14.5 had anticipated.

And one of these polls found that only 40 percent, not 4 percent, choose to track when prompted.

However, Flurry Analytics data does not separate the numbers by application, so it is impossible to know from this data whether the numbers are inclined against subscribing to the application due to users’ distrust of Facebook.

IPhone users are likely to trust some types of apps more than others, but this data is not available.


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