User privacy between Facebook and Apple … a heated struggle because of the “transparency feature”
During the last period, a new conflict arose between the two technology giants in the world, “Apple” and “Facebook”, and many have recently searched for User privacy between Facebook and Apple And what will happen to users.
User privacy between Facebook and Apple
During the user privacy crisis between Facebook and Apple, the makers of the “iPhone” are expected to release an update to iOS 14 next week, asking you to grant applications permission to track their activity across other applications and the web, in what is known as the “transparency of application tracking” feature, according to the “CNET” website. American.
User privacy crisis between Facebook and Apple
The reason for the user privacy crisis between Facebook and Apple was that Facebook was angry about the change in the transparency of application tracking in new iPhone updates; This threatens the source of his annual $ 86 billion in revenue through targeted advertising.
Facebook launched a campaign that lasted for months against Apple. It ran full-page ads in national newspapers, and tested pop-ups within the Facebook app to encourage users to accept being tracked.
It is also claimed that Apple’s changes are designed to help the iPhone maker’s business, rather than protect consumer privacy.
Facebook’s response to the user privacy crisis between Facebook and Apple
About the user privacy crisis between Facebook and Apple, Mark Zuckerberg, CEO of Facebook, said in January: “Apple may say it is doing this to help people, but the steps clearly follow their competitive interests.”
Apple’s response to the user privacy crisis between Facebook and Apple
In response to the user privacy crisis between Facebook and Apple, Apple CEO Tim Cook said, “The change is due to the fact that users must have a choice of what data is collected about them, and how to use it through the (application tracking transparency) feature.”
The dispute underscores the fundamental difference between tech giants about how to make money and profits. Apple sells smartphones and laptops, and deducts fees charged to app developers, while Facebook sells ads that it can accurately target, based on the data it collects on its 2.8 billion monthly users.
The beginning of the user privacy crisis between Facebook and Apple
The beginning of the user privacy crisis between Facebook and Apple was when Apple announced at its annual developer conference last June that it would provide a feature to the “iOS” system that required users to grant permission for applications to track them across various applications and websites.
And with the update of “iOS”, “iPhone” users will see a pop-up that says explicitly that the application wants to track them, and application developers can use this pop-up window to explain how the user’s data is used; Facebook uses this data to display ads tailored to people.
The popup will also give users a chance to opt out of tracking.
Apple’s update will hurt small businesses and consumers
In response to what Apple did, Facebook displayed full-page newspaper ads in The Wall Street Journal, The New York Times, and The Washington Post, arguing that updating Apple would harm small businesses and consumers. .
Facebook also launched a website; Small businesses can share their stories. The page includes videos from small business owners who support personalized ads, and encourages others to tell their story; Many of these small businesses rely on social media ads to attract more customers.
Facebook has a poor track record when it comes to user privacy, and it seems unlikely that users will give it permission to track them, due to the 2018 scandal involving Cambridge Analytica, a British political consulting firm that collected data of up to 87 million users without their permission. .
While confirming «Apple» in response to the crisis of user privacy between it and Facebook that its changes give users more control over their data and transparency in what collects.
Zuckerberg emphasized that without personalized ads powered by their own data, small businesses could see a decrease of more than 60% of their website sales from ads.