The new corporate identity of the Fujairah Adventure Center was launched yesterday. This came during a press conference held yesterday at the Fujairah Adventure Park in the presence of Saeed Al Maamari, Director General of Fujairah Adventure Center, Rajan Randawa, General Director of Al Rawasi Real Estate, and Asilah Al Mualla, Deputy General Manager at Al Rawasi Real Estate, which is the executing company of the project, along with a number of representatives of the media.
Al-Maamari said: The new institutional identity is inspired by the nature that characterizes the Emirate of Fujairah, its culture and its ancient history, where the identity letters were written in handwriting to emphasize the exceptionality of adventures that can be practiced from the emirate’s sky to its sea and from the tops of its mountains to its desert, and the new identity is considered a celebration of the identity of our land. Everyone is invited to enjoy, share, explore and adventure. The new identity aims to spread adventure tourism in the Emirate of Fujairah, and the center is also working on preparing the infrastructure for various adventure activities in a manner that ensures ease of access while adhering to the highest safety standards.
He mentioned that the new institutional identity depicts and shapes three elements and terrains that characterize the emirate, which are the mountains, the desert and the sea. The designs of the new identity were applied in the Fujairah Adventure Park, which was inaugurated in conjunction with the launch of the new identity of the center. The designs also included indicative, identification and directive panels for the paths and the various facilities of the park, which will be applied in all the sites of the center.
Fujairah Adventure Park, which has completed the first construction phase, includes mountain biking paths and paths for hiking in addition to mountain bike skills training sites that meet the highest international standards. The first phase also included a special area for children designed to train on various adventure activities and the Fujairah Adventure Center is preparing An infrastructure to implement adventure activities in the Emirate of Fujairah, which serves and meets all the needs of adventure seekers in the emirate according to future plans.
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