The company abandoned its old logo, which shows the familiar symbol of a shopping cart, and created a new logo in the form of an “Amazon” box with a piece of blue tape with a jagged edge on top.
But the tape with the distinctive arrow of Amazon, to some shoppers, looked similar to Hitler’s face, which caused their “uneasiness”, and caused a similar organized campaign on social media, according to American media. The company has already responded to users’ comments, changing the shape of the blue stripe so that it is straight and folded on one side, rather than jagged edges.
The company did not explicitly announce that it had changed the logo due to the similarities between it and Hitler, but confirmed that it had replaced it “based on customer feedback.”
“Amazon is always exploring new ways to delight customers. We have designed the new icon to stimulate anticipation, excitement and excitement when customers start their shopping journey on their phones,” a company spokesperson told the US technology news site The Verge.
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