To recruit talent, Apple buys one company every 3 weeks

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Tim Cook, CEO of Apple, revealed that the company has acquired about 100 companies during the past six years.

This means that Apple buys a company every three to four weeks, according to Cook’s remarks at the annual shareholder meeting.

Apple recently posted its largest profit in terms of revenue ever, recording $ 111.4 billion in the first quarter of fiscal year 2021.

Cook told the shareholder meeting that the acquisitions are mostly aimed at acquiring technology and talent.

Apple’s biggest acquisition of the past decade was its $ 3 billion purchase of headphones maker Beats Electronics founded by rapper and producer Dr Dre.

Another notable purchase is music recognition software company Shazam for $ 400 million in 2018.

More often than not, Apple buys smaller tech companies and then integrates their innovations into their own products, one example being PrimeSense, a 3D-sensing company whose technology has contributed to Apple’s FaceID.

Apple has also invested in background technologies that won’t be very apparent to iPhone or MacBook users.

The list of Apple acquisitions and investments is very diverse.

Last year, Apple bought several artificial intelligence companies, a virtual reality events company, a payments startup, a podcast company, and more.

Tesla’s deal that didn’t take place

Tesla founder Elon Musk recently revealed that he called Cook to buy the EV company when it was struggling in 2013, but Cook did not attend the meeting.

In terms of value, Apple’s acquisitions are much more restricted than those of many of its tech competitors.
Microsoft paid $ 26 billion for LinkedIn, Amazon paid $ 13.7 billion for Whole Foods, and Facebook paid $ 19 billion for WhatsApp.

And the value of Apple’s top ten purchases combined remains well below any of those deals.







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