VOX Cinemas, as part of its partnership with the Dubai Autism Center, has launched movie screenings suitable for people with sensory disorders, a unique cinematic experience designed specifically to make cinema-goers more comprehensive and accessible to all. The weekly film screenings will be modified and organized in a variety of appropriate ways that will allow children to Those with impaired sensory integration can enjoy the latest cinematic films with their families and friends in a favorable and relaxing environment.
The shows suitable for people with sensory disorders will witness the amendment of some aspects of the films, including reducing the sound, adopting dim lighting throughout the screening period, removing advertisements, and receiving a small number of visitors in the cinema, in order to reduce excessive stimulation. Families can also bring their own snacks from outside the cinema. To meet the special nutritional requirements of their children.
These weekly shows are held on Saturday at 12:00 pm in the “Kids Cinema” – the colorful hall for young moviegoers – where visitors can enjoy a wide range of films suitable for all family members and cartoon films.
“VOX Cinemas” will present shows suitable for sensory disturbances within the UAE in “Mall of the Emirates”, “Yas Mall”, “City Center Sharjah”, “City Center Fujairah”, “Al Jimi Mall” and “City Center Ajman” before being offered to Regional level.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said: “We believe that going to cinemas is a magical experience in itself and that everyone should enjoy it. We are pleased with this partnership with the Dubai Autism Center to provide these new offers. Sensory-appropriate displays are designed to make cinema-going easier, allowing children with impaired sensory integration to enjoy spending quality time with family watching their favorite movies.
For his part, Mohammed Al-Emadi, Director General and Board Member of the Dubai Autism Center, expressed his pride in cooperating with “VOX Cinemas”, which is known for its innovative experiences throughout the region, noting that the cinema environment for some moviegoers may be a heavy burden for some moviegoers as it increases the stimulation of children’s activity due to what it contains. Of loud noises and bright lights, but through some adjustments that can be made to the structure of the place, these suitable displays for children with sensory disorders and their families will ensure that they do not miss the opportunity to achieve a collective experience and watch their favorite movies on the big screen.
It is noteworthy that “VOX Cinemas” recently won the “Best Cinema Experience” award at the MENA Council Awards for Entertainment and Attractions “MENA” for the second year in a row.