The CEO of Riyad Bank will oversee the implementation of the committee’s strategic directions, lead the work team, enhance performance and achieve goals and aspirations, in line with the goals of Saudi Vision 2030 and the financial sector development program.
The committee also announced the appointment of Khalid bin Walid Al-Khudair, general secretary of the Committee for Information and Banking Awareness in Saudi Banks. Al-Khudair is currently the Senior President of Customer Experience Enrichment at Riyad Bank, and he is a member of the Board of Directors of the World Economic Forum under the banner of the Global Society for Community Development (GSC).
The new strategy of the Media and Banking Awareness Committee in Saudi banks is based on 8 main axes, which are: “Financial culture, financial awareness, added value, Islamic banking, fintech, social responsibility, savings, and media discourse.” It aims to spread the financial culture among all members of society in its various segments and raise the level of financial awareness through introducing banking services and products, issues and developments related to banking activity at the local and global level.
It also aims to shed light on the initiatives of Saudi banks and their great role in sustainability, financial and economic stability and their contributions to achieving the Saudi Vision 2030, with the continuous confirmation that the Kingdom is one of the most prominent countries in the Middle East region that is keen to develop its financial sector to become a global center for financial technologies.
The committee held its first meeting today (Monday), corresponding to February 1, 2021, in the presence of the Chairman of the Committee, CEO of Riyad Bank, and members of the committee. CEO of Banque Saudi Fransi, CEO of Arab National Bank, CEO of Bank Al Jazira, CEO of National Commercial Bank, in the presence of the Acting General Secretary.