Apple regains the lead in smartphone sales in the fourth quarter of 2020


With the launch of the new 5G iPhones in the fall, Apple regained the lead in smartphone sales in the world during the last quarter of 2020, according to a recent study.
For the first time since the end of 2016, Apple ahead of Samsung in quarterly sales of mobile phones, despite the significant slowdown in overall sales due to the pandemic, according to the “French”.
Global sales decreased by 5.4% during the fourth quarter and 12.5% ​​in the whole year, mainly due to the decline in consumer expenditures.
However, a study published by the company “Gartner” indicated that “the launch of iPhone models operating with the fifth generation of 12 models helped Apple achieve double-digit growth during the fourth quarter of 2020.”
The US electronics and technology giant sold 80 million smartphones in the fourth quarter of last year, compared to 70 million devices in the same period a year ago.
And its share of the global market rose from 17.1 percent to 20.8 percent.
The American group was ahead of its South Korean rival Samsung, which sold 62 million smartphones in the fourth quarter of 2020, followed by the three Chinese companies, Xiaomi (43.4 million), Oppo (34.3 million) and Huawei (34.3 million as well).
In annual sales, Samsung remains the global leader, even though its sales fell 14.6 percent to 253 million devices.
Apple ranks second in the world (200 million devices) ahead of Huawei, whose sales fell by 24.1 percent, especially due to US sanctions against it, according to Gartner.
The study indicated that “the effect of banning the use of Google applications on Huawei smartphones has hurt Huawei’s performance and negatively affected its sales.”


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