Tuesday, February 23, 2021 6:16 PM
Global sales of smartphones to end users decreased by 5.4% in the fourth quarter of 2020, and smartphone sales decreased by 12.5% in the whole of 2020.
“Although consumers have remained cautious with their spending and stopped some discretionary purchases, 5G smartphones and camera features have encouraged some end-users to buy new smartphones or upgrade their existing smartphones in this quarter,” said Anchol Gupta, Senior Research Director at Gartner. .
The launch of the iPhone 12 series with 5G also helped record growth in the fourth quarter of 2020. Apple regained the first place in global smartphone sales, as was the last time Apple ranked first in the sale of smartphones in the fourth quarter of 2016. .
Full year 2020 results
Samsung witnessed an annual decline of 14.6% in 2020, but this did not prevent it from maintaining its first position in the global smartphone sales in the whole year results, and it faced intense competition from regional smartphone sellers such as Xiaomi, OPPO and Vivo as these brands became more fierce. In global markets, in 2020, Apple and Xiaomi were the only smartphone sellers in the top five in achieving growth.
Huawei scored the highest decline among the five largest smartphone sellers, which made it lose second place for Apple in 2020, and the effect of banning the use of Google applications on smartphones from Huawei on the company’s performance and negatively affected sales.
“In 2021, the availability of lower-level 5G smartphones and innovative features will be crucial factors for end-users to upgrade their existing smartphones,” said Gupta.
“The increasing demand for affordable 5G smartphones outside China will boost smartphone sales in 2021.”
Top 5 sales of smartphones globally to end users for the whole of 2020
Top 5 smartphone sales globally to end users in the fourth quarter of 2020