International star Cristiano Ronaldo has offered Saudi Arabia to be in the forefront of a promotional campaign.
Today, Saturday, press reports indicated that Juventus star Cristiano Ronaldo rejected an offer from the Saudi Tourism Board to be the face of a new promotional campaign aimed at promoting tourism in Saudi Arabia.
According to the British newspaper “Telegraph”, the value of the bid is about 60 million euros.
After Ronaldo rejected the Saudi offer, the council made an offer to Argentine Lionel Messi, but the latter’s decision remains unclear.
Representatives working for Cristiano’s business declined to comment on the “Telegraph”, and likewise did the Argentine player’s agents.
The “Visit Saudi Arabia” campaign will be launched next month as the state seeks to use athletes and major sporting events to show a positive image of Saudi Arabia, which has been criticized by organizations such as Human Rights Watch and Amnesty International for Human Rights for its practice.
In a related context, the Saudi crown prince, Mohammed bin Salman, was seeking to acquire Newcastle United, England, but it did not happen.
Saudi Arabia has also hosted a number of European competitions, including the Spanish Super Cup in 2019.
In the same year, Anthony Joshua organized his World Boxing Title match against Andy Ruiz at the UNESCO World Heritage Site in Riyadh.
Formula 1 was recently criticized for agreeing to hold the penultimate race of the 2021 calendar in Jeddah.