Apple is launching its “App Tracking Transparency” feature in the spring


  The decision could hurt Facebook's profits (Igor Golovniov / Getty)</p><div><p>Reported <a target="_blank" href="" rel="noopener">Apple company"</a>On Wednesday, new pop-up privacy notices will start appearing on most iPhones in the spring, in a move that angered companies that rely on ads and data like <a target="_blank" href="" rel="noopener">"Facebook"</a>. 

Will force ATT (Application Tracking Transparency) Mobile applications to request user permission to track them. It is this tracking that allows networks and applications to sell advertising space to advertisers targeting users based on the data they collect on what they browse.

Apple announced the move in June, but said in September it would delay the change to give digital advertisers more time to adapt.

“Facebook” protested, at the end of last August, about this change in the rules, which would limit the capabilities available to it and other application developers to target “iPhone” users with ads. The social network expects “revenues will drop by more than 50 percent if the possibility of personal targeting of users on mobile devices is eliminated.”

The CEO of Facebook, Mark Zuckerberg, accused Apple of “using its dominant position to interfere in how we use our applications and other applications.”

And Apple revealed, on Wednesday, that it has an active installed base of 1.65 billion devices, more than a billion of which are iPhones, with 620 million paid subscribers on their devices. It said it offers a free alternative technology that will help advertisers analyze clicks and typing without engaging in what it views as tracking.


Please enter your comment!
Please enter your name here