The report of the international data company “ADC” indicated that sales of Samsung phones accounted for 45% of the smart phone market in the Gulf Cooperation Council countries in terms of units, in the period between July and September of this year, after it was 40% of the market during The preceding quarter.
The report showed that Samsung maintained its leading position, with a number of models of medium and low prices, while acquiring a share in the Gulf market, which was lost by the Chinese company Huawei.
The report pointed out that “Apple” ranked second with a 15% share of the same market in the third quarter of this year, down from 18% in the previous quarter, due to the postponement of the iPhone 12 launch.
The two Chinese brands “Huawei” and “Xiaomi” came in third and fourth places with a share of 13% and 12%, respectively, in the GCC market.
On the other hand, Apple ranked first with a share of 46.3%, followed by Samsung with a share of 30.8%.
The company “ADC” revealed that the smart phone market in the Gulf Cooperation Council countries decreased by 0.9%, on a quarterly basis, to reach 4.16 million units, and the market decreased in value by 11.6%, on a quarterly basis, to reach $ 1.16 billion. When the company expected that the smart phone market in the Gulf Cooperation Council countries will grow by 6.5%, in the fourth quarter, compared to the previous quarter.
The company’s report stated that Saudi Arabia represented 52.6% of smartphone shipments in the Gulf Cooperation Council region in the third quarter, followed by the UAE with 24.1%.
The company also mentioned that brands, such as Apple and Samsung, will achieve strong performance in the coming quarters with the launch of modern models, noting that “Chinese companies that focus on progress in the region will continue their marketing investments in the short and medium terms.”
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