According to IDC, the wearable device market consists of bracelets, watches, and eyeglasses, and the growing demand for wireless devices has supported the headphone category to reach its highest shipments ever in India, where it witnessed 260.5% year-on-year growth in the third quarter of 2020.
In multiple launches during the quarter, BoA topped the category with a share of 32.4%, followed by Samsung which includes devices from Samsung, Infinity, Harman Kardon and JBL with a share of 15.0, BoAt topped the overall TWS category with a share of 26.1%, followed by Realme, which really expanded its wireless portfolio and took second place. With a 15.5% market share in the TWS category.
Wristbands also showed growth of 83.3% Q-o-Q in the third quarter of 2020, as they experienced a consecutive decline in the first half of the year, however, it fell by 20.3% year-on-year as users started to upgrade to watches.
Finally, watches grew 119.9% year-on-year in the third quarter of 2020, with 778,000 units shipped in the country, making it the largest quarter since the category was launched in India, and Noise, the Indian lifestyle brand specializing in , This sector increased by 28.5% in the third quarter of 2020.
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