Britain is considering a complaint about “Google” in preparation for a possible competition

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Britain’s competition regulator said today, Monday, that it had received a complaint about Google related to its study of the market this year on online platforms and digital advertising, according to “Reuters”.
The complaint from a technology and publishing consortium called “Marketers for Open Network” asks the Competition and Markets Authority to delay the launch of a Google technology called Bravasy Sandbox.
The alliance added that the technology would remove features such as login and advertising from the open network and place it under Google’s management.
The Competition and Markets Authority said in a statement, “We take the issues raised in the complaint seriously and will carefully evaluate them with a view to deciding whether to open an official investigation under the competition law.”
Google did not immediately respond to a request for comment.
The Open Network Marketers Coalition said that the Chrome browser and developer tools in the Chromium browser are being modified to give Google greater control over how they are used by publishers, advertisers and other digital players.
In a statement, they added that these amendments are scheduled to be fully implemented in early 2021.

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