October 22, 2020 – Huawei Consumer Business Group (CBG) today strengthened its product portfolio with the advanced HUAWEI Mate40 Series phones, the latest groundbreaking and revolutionary smartphones that enable users to take a leap forward. The new series showcases the best of Huawei’s technology, and reinforces Huawei’s commitment to innovation and unrelenting determination to create the best “Mate” ever.
The HUAWEI Mate 40 Series embodies the core identity of the Mate series. Over the past eight years, there have been 10 premium Mate series devices, and now, the latest flagship smartphones are taking the Mate series to new heights with the best technology in the industry. From powerful performance to unique user interactions, everything in the HUAWEI Mate 40 Series is tuned to provide the most exciting smartphone experience ever. The HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro + both feature a world’s first 5-nanometer integrated chip, the Ultra Vision Cine camera system, and the popular Space Ring design, as well as a smarter, more observant digital experience.
Richard Yu, Director and CEO of Huawei Consumer Business Group, said: “Every year, the HUAWEI Mate Series brings the most exciting technology together in one amazing package. This is what defines the Mate series’ core identity and it is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that makes a positive and meaningful impact on consumers’ lives. In the future, we will continue to work closely with our partners to deliver a seamless life experience powered by AI – Seamless AI Life to consumers around the world. ”
An exceptional face: the futuristic design of a series of phones Mate Series
The HUAWEI Mate40 Pro and the HUAWEI Mate40 Pro + combine exceptional design with innovative technology and precision, the design principle that shapes efficient functionality. The brilliant design of the HUAWEI 88 ° Horizonn Display creates an immersive display in a compact package, while the silky curve means the devices are comfortable to hold. The phones also offer IP 68 resistance to dust and water, a suite of virtual and physical volume controls and improved algorithms to prevent errors.
Of absolute beauty, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro + carry a smaller front camera aperture, full of technology, with 3D Face Unlock, an ultra-wide-angle selfie camera, and a high-resolution gesture sensor.
Flip the devices and you will see that the HUAWEI Mate40 Series adopts the Space Ring design, an evolution of the circular, symmetrical and iconic design of the HUAWEI Mate series. The HUAWEI Mate40 and HUAWEI Mate40 Pro + are available in black and white, as well as in Mystic Silver, a final touch with a color-changing effect that reveals the secrets of the unseen. Two other colors, inspired by vegetable leather, are Yellow and Green. Meanwhile, the HUAWEI Mate40 Pro + features an impressive nano-ceramic back panel available in two exceptional colors: Ceramic White and Ceramic Black.
I jump forward with a therapist Kirin 9000 Which sets new standards for performance
Powered by the best-in-class Mate, the Kirin 9000 processor is fully equipped for 5G and is able to handle computational-intensive and multi-tasking with ease. The Kirin 9000 processor, integrated into the HUAWEI Mate40 Pro and HUAWEI Mate40 Pro +, is the most advanced 5 nm 5G available, which delivers improved performance and high energy efficiency compared to its predecessor. For the first time ever, the flagship processor has more than 15.3 billion transistors1, Which makes it the most feature-rich and feature-packed yet. This powerful CPU features a highly efficient three-level architecture with cores running core clocks at 3.13GHz. Also integrated into the 24-Core Mali-G78 GPU, as well as an innovative Neural Processing Unit featuring 2 large cores and 1 small core, takes AI on the device to a new level.
The 24-Core Mali-G78 GPU in the HUAWEI Mate40 Pro and HUAWEI Mate40 Pro + is the most powerful GPU ever on a Huawei device. This GPU provides advanced graphics performance and is complemented by an amazing audio and visual experience for an immersive gaming experience. The 90Hz display works with a 240Hz touch sample rate for greater response and now features a linear x-axis motor that provides haptic feedback to match the visual experience. This entertainment setup is complemented by two stereo speakers to create cinematic experiences with Super Bass Stereo.
The HUAWEI Mate40 Series phones are also equipped with battery technology to keep pace with the requirements of 5G, supporting Huawei’s known fastest charging – HUAWEI SuperCharge.
Level up with a comprehensive photography system designed to make photography simple
The HUAWEI Mate40 series camera system was jointly designed with Leica to provide the best possible camera solutions. The camera has seen amazing upgrades for its ultra-wide angle lens, main camera with high resolution, great telephoto camera, and more. With the dual cinematic cameras and ultra-wide lens cameras on the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro +, users can capture stunning videos and photos with ultra-wide angle from the front and rear cameras.
When it comes to cinematography, the HUAWEI Mate40 Pro and HUAWEI Mate40 Pro + are second to none. The Cinema Dual Camera features a 3: 2 cinema-style imaging ratio. Taking high-quality footage is easier than ever with Steady Shot, while the XD Fusion HDR Engine ensures balanced exposure, even when users shoot in high-contrast lighting. Other developments include the Tracking Shot feature, while the Story Creator feature allows for real cinematic effects. Background music, filters, and effects can also be added easily. As for sound, the HUAWEI Mate40 Series features Voice Focus, Voice Zoom and High-Resolution Audio recording from connected Bluetooth devices.
This ultra-wide-angle cinema viewfinder now provides a wider field of view, plus richer details than ever before, and improved low-light performance and distortion-correction algorithms, allowing users to capture beautiful wide landscapes, while a wide-angle camera and super sensor provide – Super Sensing Wide Camera for Full HD shots. Image quality is further improved with Octa-Pixel full PD autofocus. Improved distortion correction targets the face, body and extremities, making the ultra-wide-angle lens useful in more scenarios than ever before. The HUAWEI Mate40 Pro features a periscope telephoto camera to support hybrid zoom up to 10x and digital zoom up to 50x, and the HUAWEI Mate40 Pro + goes further with a dual zoom camera that enables hybrid zoom up to 20x and digital zoom up to 100x.
The Ultra Vision Selfie front camera on the HUAWEI Mate 40 series takes video and selfie photography to new heights with support for 4K footage and the option to shoot in one of the three available viewing areas, from telephoto and personal to ultra-wide. The Slow-Motion Selfie feature adds more versatility to the front camera by letting users add flair when documenting their fast-paced actions.
Level up with an all-new user experience
The HUAWEI Mate40 Pro and HUAWEI Mate40 Pro + are set to revolutionize how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which enables complete hands-free control of your phone. Simply move your hand over the phone to activate it, or navigate your phone by swiping left, right, up and down. There’s also the Air Flick gesture to answer a call.
Always there for you, the all-new Eyes on Display can be activated in a jiffy, with fully customizable interactive screens that host all the information you need from your phone. The ringer of unwanted incoming calls can be reduced by making eye contact with your phone, while auto sleep is automatically disabled as long as the device gets your attention.
MeeTime app’s enhanced functionality is a gateway to a smarter life and better connection. When combined with the power of the Huawei 1 + 8 + N ecosystem, the Multi-screen Collaboration feature offers a completely new way for users to operate multiple devices simultaneously, run up to three applications simultaneously, and combine a smartphone and laptop to deliver unique experiences.
When it comes to privacy and security, EMUI 11 always features end-to-end security solutions to protect Huawei device users, certified by Trusted Execution Environment and CC EAL5 + certified, the highest level of commercial security micro-kernel certification. EMUI 11 also comes with new privacy features. When transferring photos, users can easily wipe sensitive personal data such as location, time, and device details from the file before sending it. Note Lock maintains personal notes by securing content with a PIN or biometric authentication.
The HUAWEI Mate40 Series is equipped with the innovative Huawei Mobile Services (HMS) ecosystem, which provides users with a smarter, richer, convenient and safer smartphone experience. During the launch, Huawei also revealed new applications available to global Huawei users, including Petal Search, which is a search engine that supports multiple types of searches; And also Petal Maps, a mapping app that uses the gesture control feature of the HUAWEI Mate40 series; And HUAWEI Docs, a robust unified word document service. These apps come together to pave the way towards a better digital life for 700 million Huawei device users around the world.