About two years have passed since the first “fashion week” in the Saudi capital, Riyadh, in April of 2018, which sparked a lot of global attention, because it was a revolution, at a time when the West is accustomed to viewing Saudi women as just good consumers of their products..
However, the event at the time was for Saudi designers a challenge to rehabilitate them. Indeed, through it, they achieved their dreams of displaying their potential and talents at a high level.
Although the week was reserved for women only, and the publication of photos on social media was prohibited to preserve the privacy of attendees, it received important coverage in most of the international media.
Today, with the world undergoing many changes, and many developments in Saudi fashion, the most important of which is that the appetite has opened up to more, and confidence in the local product has increased. There is a rising generation that believes that local designs are no less beautiful and elegant than international designs, and you only need a platform or an opportunity to prove it.
This opportunity existed a few days ago on the island of Al Ras Al Abyad in the governorate of Yanbu, or rather on its beaches, as it witnessed the first fashion show on the Red Sea with the presence of 300 people..
The significance of the event is not only that it was on the sea, but because it was organized at the height of the Corona pandemic and at a time when international fashion in general suffers from many problems.
Maryam Musli, founder of the “Nich Arabia” company organizing this event, explains that the Corona pandemic, with all the warnings and prohibitions it carried with it from travel and other things, “did not increase this generation eager to prove oneself, except a belief in the necessity of continuing and employing the matter in its favor.”
In her turn, Maryam Musalli did not stand idly by, as this was a good opportunity to organize a world-class event with an all-Saudi crew. She explains thatّ “All the models, all the designers, as well as the makeup artists, photographers, and directing and music supervisors, were native to the country.”
And because the show was on the shore of the Red Sea, it was natural that the designs reflected the spirit of travel and departure. As Maryam explains, it is closer to the “cruise” line than to any other font in terms of its colors, patterns and designs.
The designer Samah Khashoggi, founder of “Abaya Samah”, for example, presented 22 designs inspired by the atmosphere of the beaches of Jeddah and Yanbu, and says that she used “traditional techniques from the Hejaz region, which she combined with modern motifs.”
“It was important to me that the collection was a message of love for the Red Sea, with all its mystery and magic, which I tried to embody through colors ranging from blue, turquoise, white, coral patterns … and others,” she continues.
“Everyone was excited to participate in the event,” says Maryam Musli, “to the extent that for them it was more like a military operationّTo dispel the traditional stereotype of the West, and prove that we can produce and innovate at a high level. That is why it was important for me from the beginning that the process was completed, from A to Z, with Saudi efforts, starting from 16 models, to the behind-the-scenes soldiers who oversaw the production of the show in its best form. ”
It is noteworthy that the matter was not only limited to models and designers, but also there was a team of Saudi makeup experts who made sure that the make-up was natural, away from exaggeration and exaggeration.
Safaa Ali Reda, who supervised the make-up, explains: “Of course, it was necessary to use calm tones with bronze or golden touches that fit the place of the show and its beachy atmosphere.”
Reham Abu Faraj agrees, the display accessories designer who made sure that the accessories were also “inspired by the sea and its creatures, along with pearls and coral,” saying that “it was important for every detail to be accurate and upscale on a global level in order for the image to be complete and the message communicated clearly.” .
Source: Middle East