Chinese demand for “iPhone 12 Pro” exceeds expectations


Asma Lamnawar wrote on Monday, October 19, 2020 05:17 pm – According to a new report by analyst Ming-Chi Kuo, strong demand for the new iPhone 12 Pro in China is helping to drive sales of the new smartphone model. Apple to better than expected levels.

It is estimated that China accounts for between 35 and 45 percent of the global demand for (iPhone 12 Pro), Kuo wrote in the report issued today, Monday.

He added that consumers around the world registered between seven and nine million initial orders for the iPhone 12 and iPhone 12 Pro combined in the first weekend of sales.

“The iPhone 12 Pro’s initial order performance exceeded our expectations due to the initial preference for advanced models, strong demand in China and anticipated seasonal demand from the US and European markets,” Kuo said.

Kuo attributed China’s strong appetite for new iPhones to the country’s growing fifth-generation infrastructure, as well as the problems of the Chinese smartphone giant Huawei, which is facing a shortage of chip supplies due to US sanctions.

A separate report by market research firm IDC said last week that Apple is expected to increase its market share in the premium smartphone segment in China with the launch of the iPhone 12 series.


Apple phones supporting the fourth generation (4G) networks accounted for 44 percent of the market in the first half of 2020, slightly behind Huawei’s share of 44.1 percent.

The launch of the iPhone 12 sparked mockery on Chinese social media at first due to the company’s decision to exclude headphones and charger, as well as its relatively late adoption of (5G) support compared to domestic brands, but that did not stop millions from buying phones.

Sales of the two models reached an estimated 2 million units within the first 24 hours of the opening of initial orders, higher than the estimated 800,000 units of the three iPhone 11 models that were sold in the same period after the initial orders opened in September of last year.

Kuo said in the report that he does not expect sales of (iPhone 12 mini) and (iPhone 12 Pro Max) to be in line with sales of (iPhone 12) and (iPhone 12 Pro) when they are launched on November 6.

He said: The smaller iPhone 12 mini is likely to see less demand in China due to its smaller screen.

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