Apple is developing a search engine to rival Google

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Washington: Apple has accelerated work on developing its own search engine that allows the iPhone maker to offer an alternative to Google, according to a report by the Financial Times on Wednesday.

The report, which relied on an unnamed source, said that there are signs of search technologies appearing in Apple’s latest operating system, “iOS 14”.

The move comes amid increasing scrutiny by antitrust agencies that are suing Google in the United States over its absolute dominance of search technologies.

And the US Department of Justice indicated in part of the lawsuit that Google pays Apple billions of dollars to be the main search engine on devices running the IOS system.

AFP tried to obtain clarification from Apple, which did not immediately respond. Earlier reports had stated that Apple had started doing internal research in order to create its own search engine.

According to the Financial Times, two years ago, Apple hired John Gianandrea, who worked at Google as head of the search and artificial intelligence division, in a move aimed at building capabilities in this area and enhancing the capabilities of the personal assistant Siri.



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