Apple intends to dispense with “Google” and develop a special search engine


Apple, the American technology giant, intends to dispense with the Google search engine, as a recent report revealed that it has quietly increased its efforts to develop its search technology for iPhone devices.

According to a report published by the Financial Times newspaper, issued today, Wednesday, which revealed Apple’s search efforts, while regulators examine the billions of dollars in payments made by Google every year to ensure that its search engine is Installed as a virtual search tool.

And when iPhone users – with the latest iOS 14 – type a query in the search window, Apple now displays its own search results instead of Google search results. It also offers auto-complete style suggestions, highlighting how to learn from users’ most popular search queries. However, few users are likely to have noticed the change.

Apple has hired a number of research experts in recent years. The Cupertino-based company hired John Giannandria, head of Google’s search department, in April 2018, and the company publishes job ads for search engineers relatively frequently.

The US Justice Department launched a lawsuit last week over Google’s payments to Apple as the default search tool for the iPhone. The Ministry of Justice cites “general estimates” that say: Google pays Apple between $ 8 billion and $ 12 billion annually to be the default search engine for Apple products.

Apple’s search offer will provide an alternative to Google search if the authorities decide to block the partnership. The Justice Department case added more urgency to the company’s research efforts, according to the Financial Times, which cites search marketing experts who say the company’s Applebot – a web program used to build a database of online material. – He became more active recently.


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