Mumtaz Moussa, CEO of the company, said that this expansion comes within the integrated platform plan to ensure a wide and rapid spread in Egypt during the first phase.
He pointed out that the platform will gradually expand in foreign markets during the following stages, as the platform’s plan is in line with the Egyptian state’s trend towards digital transformation by spreading the culture of cashless dealing and relying on electronic payment, which contributes to the localization of financial inclusion.
The CEO of the company revealed that the total number of users of the site has exceeded 5 million since its launch, explaining that the site has provided them with more than 100 million pounds by obtaining discounts and “cash back” for them.
Moussa added that the site cooperates with a number of prominent e-commerce sites inside and outside Egypt, including “Jumia”, “Ali Express”, “Booking”, “Amazon UAE”, Amazon Saudi Arabia and “Souq.com”.
He explained that the site targets customers of all ages, with a focus on youth between the ages of 22-40 years.
Moussa stressed that the site provides the possibility of recovering up to 50% of the value of online purchases on various sites, whose value reaches 3 thousand pounds, as it is transferred to the customers’ wallet within 24 hours from the date of purchase, provided that it is provided in a period ranging between 45-90 days.
Moussa added that the site allows the user to retrieve money through online purchases and use it through 3 methods, namely transfer to a bank account or through security, or use it to buy through the “Lucky” application from the brands available in it.
Moussa pointed out that Lucky Egypt aims to exploit the increase in reliance on digital means, especially in the field of e-commerce resulting from the emerging Corona virus crisis, in addition to the increasing number of Internet users in Egypt and the growth of consumers’ confidence in buying and paying online.