According to “the verge,” one of the lenses, created in collaboration with Dixie D’Amelio, puts rain around the scene along with a cartoon lightning bolt and fireworks, depending on how it moves.
These lenses track 18 joints across the body, Snap says, and anyone can make body lenses starting today with Lens Studio.
The idea clearly spurs people to come to Snapchat for its creative gadgets, and maybe more than its social network.
And since all of the Snapchat influencer partners for the show are TikTok notable dancers, the company is implicitly saying that they want people to dance with the lenses and use them in challenges, which are very popular on TikTok.
Currently, only two of the lenses have music built in, so people can’t play music and perform challenges directly from Snapchat.
Instead, they’ll have to play music from a different app while recording or perform the dance without musical cues. Snap says it plans to let English-speaking users sign up with music starting this fall.
The company says the feature is designed to help people share music with their close friends rather than encouraging on-stage dance challenges.
Snapchat positions itself as more of a place to create than to share, which is an interesting space to witness the company’s takeover and its control over the audience.
Snap itself has been a camera company for years, and these lenses, along with other initiatives like the Snap Camera desktop app, speak to the mission.