Learn about Apple’s battle with the games industry and the future of its app store


Monday 17th August 2020 01:16 am

A window on the world – Apple has a complex relationship with the games industry, but this month this relationship has descended into a bitter and overt legal and regulatory war that could shape the future of iPhone applications, and the first escalation occurred when Apple offered in clear terms why there were no plans to approve cloud gaming services Its technical competitors include Google and Microsoft.

According to “The Verge”, the second was when Apple launched the widely-popular battle royale game, which took a firm step with Fortnite to remove it from the app store after Epic Games provoked its creator with an anti-rule update.

Epic responded to Apple’s removal with an antitrust lawsuit, prepared in advance and completed with a 62-page detailed legal complaint.

It may be a strong enough argument to force long-term changes to Apple’s business, but Epic’s dramatic public performance puts the animosity with Apple as a battle of challenge between good and evil, as Apple imposes heavy taxes on developers and restricts them, so Epic’s complaint says the behavior breaks the law Also.

The company is also suing Google for similar reasons, after Google removed Fortnite from its Play Store.

And Epic explained in an unprecedented video mocking the famous Apple Macintosh ad “1984”, an advertisement that was broadcast live to players in the virtual world of Fortnite itself, the primary goal here is Apple and its long-term and often controversial supervision on iOS.

Any of Apple’s moves, to withdraw Fortnite or ban cloud gaming services, could make players skeptical about Apple’s control of the App Store and the company’s commitment to bringing the best games to mobile and keeping them there.

Apple runs the risk of losing a generation of young, gaming-loving smartphone owners who may prefer platforms and services that the iPhone maker has shown has little control over.

Also, when the company explained why Google Stadia and Microsoft xCloud could not be found on iOS, the condemnation of the move was swift. Macworld described the move as “clearly ridiculous,” and AppleInsider said it was “hostile to consumers.” Even an Apple blogger John Gruber of Daring Fireball called it “illogical” in his writing.

Source: The Seventh Day


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