Google is considering purchasing part of the TikTok app

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Reports indicate that Google is considering purchasing part of the TikTok app as part of a group offer to buy the short video app.

It was reported that a group of companies had talked about forming an alliance to invest in the popular video-sharing app, but that effort failed in recent days, according to Bloomberg.

Google was not leading this effort, but the search giant was thinking of owning a small non-voting stake in TikTok through one of its investment arms.

And Bloomberg reported that Google has not ruled out entering the ring in future shows.

And the ability to buy a portion of the TikTok app gives companies access to a younger audience and more revenue from ads.

Google owns the popular video service YouTube and launched a social network called (Google Plus) before closing it last year.

But the acquisition of Tik Tok operations in the United States could also be a double-edged sword.

Social networks face a variety of challenging problems, including how to modify content while balancing freedom of expression.

And while Tik Tok is popular for its short videos of people lip-syncing and dancing, users have also posted political content.

TikTok said this week that it had pulled more than 380,000 videos in the United States this year for violating its rules against hate speech.

The Trump administration targeted the app TikTok, which is used by 100 million Americans, because it is owned by the Chinese tech company ByteDance.

Trump issued an executive order prohibiting any US transactions with ByteDance and its affiliates, and the order will go into effect on September 20, and would effectively ban the short video application from operating in the US if ByteDance did not sell the TikTok service.

Trump also recently issued a separate executive order ordering ByteDance to sell US Tik Tok operations within 90 days.

The Trump administration has raised concerns that the Chinese government is using TikTok to spy on American citizens and spread propaganda during the election season.

TikTok opposed the allegations and said it would not hand over US user data to the Chinese government even if asked to do so.

And many companies have expressed their interest in buying Tik Tok, with Microsoft saying it is discussing a deal to buy Tik Tok service in the United States, Canada, Australia and New Zealand.

The negotiations could be completed by September 15, that is, before the deadline for the executive orders.

Twitter has reportedly held initial talks about buying a portion of TikTok, according to a report by The Wall Street Journal.

And Apple and Oracle are also said to be interested in purchasing a portion of TikTok.

ByteDance bought the app (Musical.ly) in 2017 in a deal worth $ 1 billion, and the app’s name was changed to TikTok.

According to Bloomberg, citing analysts and bankers, the value of TikTok’s business in the United States ranges between $ 20 billion and $ 50 billion.



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